Building a Museum for the 21st Century in Real Time
MuseumNext
by Jim Richardson
2w ago
Erin Dragotto, Vice President of Development & Operations for the Museum of Art + Light (MoA+L), shares her expertise on how museums can stay relevant in the modern age. Between societal expectations, digital technology, and sustainability efforts, museums are undergoing an immense period of change, and the right decision-making can shape an organisation’s future. With more than 20 years of experience working in museums and non-profits, Erin knows that successful museums can never stand still. The MoA+L was conceived as the first museum in the world to showcase immersive experie ..read more
Visit website
How Can Museums Expand Their Audiences in the Tech-Led Age
MuseumNext
by Jim Richardson
2w ago
Rowena Fry, Advertising Consultant at Crafted, shares her advice for museums looking to grow their audiences in the digital age. By testing and trialling new engagement channels and not simply falling back on traditional marketing methods, museums can stay relevant in a world where there’s never been so much competition for attention. Crafted offers digital marketing solutions for arts, culture, and attractions brands across the UK and abroad. It delivers a powerful mix of digital specialists to prioritise audience growth, ticket sales, and maximum engagement for a range of arts clients. As p ..read more
Visit website
Transformative Experience Through Storytelling
MuseumNext
by Jim Richardson
2w ago
Culture plays a pivotal role in shaping a city’s identity, as UNESCO defines it as a crucial element in social progress. Developing culture is not a way to solve challenges but rather a means to create a “space where individuals can express, explore and re-imagine complex and difficult issues.” Increasingly, the interdependent relationship between culture and urban space is recognised. Within a city’s landscape, cultural infrastructure like museums, theatres, and galleries form integral elements that cater to the creative and cultural sectors. Museums, in particular, offer a distinctive opport ..read more
Visit website
Apprenticeships and expanding curatorial futures
MuseumNext
by Jim Richardson
3w ago
It’s almost four years since a standard was approved for a Level 7 Curator apprenticeship in the UK, this means a group of industry professionals wrote and got approved what this qualification should contain and is ready for delivery by training providers including Universities. We spent many months staring at the webpage, wondering how to design something that could make a real impact. What is an apprenticeship? The UK government brought these in as new vocational qualifications where you work and study at the same time, and they pay 95% or 100% of the fees. They go from Level 1 (GCSE equiva ..read more
Visit website
8 Tips for Successful Museum Branding
MuseumNext
by Jim Richardson
3w ago
Over the past twenty years, museums have increasingly embraced branding as they fight for attention in a competitive visitor economy. But having a strong museum brand is not only part of a marketing strategy. It underpins everything that a museum does and helps to define the visitor experience from first to the last touch. Branding a museum can seem overwhelming, so it’s good to have an understanding of the basics before you get started. In this article, we will go through the core components, as well as the marketing tactics you need to consider when developing your museum brand. Below, we s ..read more
Visit website
KLIMA_X – an Exhibition on Communicating the Climate Crisis
MuseumNext
by Jim Richardson
1M ago
Prologue at the entrance area / Copyright Museum für Kommunikation Berlin, Yves Sucksdorff   Katja Weber, founder of freelance network, Reflekt, shares the work that she has undertaken with KLIMA_X – an exhibition about communicating the climate crisis in Frankfurt and Berlin. As a curator, sociologist, process facilitator and cultural scientist, she tells MuseumNext how this interactive tour has been shaped to help people explore their feelings in the face of the climate crisis. KLIMA_X – an exhibition on communicating the climate crisis was first displayed at the Museum für Kommunika ..read more
Visit website
Engaging audiences and applying an Eco Lens with Climate Museum UK
MuseumNext
by Jim Richardson
1M ago
Founder of Climate Museum UK, Bridget McKenzie, outlines how this new organisation is working to build skills and engage audiences with environmental issues. Climate Museum UK is a new experimental museum founded by a collective of creatives including Bridget McKenzie, Justine Boussard, Victoria Burns, Clemence Aycard and others. Based around the concept that a climate museum can be anywhere, the team involved are distributed around the UK, with a diverse range of collections all aimed at opening imaginations to possible futures. The team organise “activations” with local partners to help com ..read more
Visit website
Climate-Focused Culture: Fostering Climate-Empowered Workforces
MuseumNext
by Jim Richardson
1M ago
Caroline Johnson, Head of Projects and Facilities at Hampshire Cultural Trust, shares how the organisation’s efforts to increase climate literacy have created a movement for holistic sustainable change. By promoting internal engagement at every level of the team, she believes that cultural institutions can deliver on both personal and team pledges to protect our planet. With a lifelong passion for sustainability and years of experience under her belt, Caroline joined Hampshire Cultural Trust in 2019. One of her first tasks after joining the organisation was to offer to rewrite the trust’s env ..read more
Visit website
Creating An Empowering Environmental Learning Programme For A Museum
MuseumNext
by Jim Richardson
1M ago
Ben Earle, Learning and Engagement Officer (Environment) at Gressenhall Farm and Workhouse Museum, shares how his museum is facilitating positive conversations around climate change. In a world of scary statistics and doom-fuelled facts, the team are utilising interactive and memorable climate change activities to open up the floor to necessary conversations. The Gressenhall Environmental Hub offers a range of workshops, support services, and green spaces for schools and organisations alike. As part of Norfolk Museums Service, the Hub is funded by Norfolk County Council and has recently ..read more
Visit website
Museum Branding That Stands Out From The Crowd
MuseumNext
by Jim Richardson
1M ago
There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea of what these institutions represent in their minds. A lot of this is to do with the history and reputation of the museum. But another factor is how the museum brands itself and how far that brand is able to travel. Take the Victoria and Albert Museum in London for example. This institution is so well known that they only need to use their initials as a nickname. They have embraced this and made it a key part of their branding. They refer to thems ..read more
Visit website

Follow MuseumNext on FeedSpot

Continue with Google
Continue with Apple
OR