For Women’s History Month, the women at Bestow reviewed our proprietary data to understand women’s purchasing behaviors relative to men and how we’re meeting the needs of female life insurance buyers looking to help protect their loved ones financially. These findings are based on all-time policyholders at Bestow, as of March 2021. About this data Bestow is committed to making life insurance accessible to everyone, which is why we create life insurance products and buying experiences that can help make financially protecting your loved ones approachable, affordable and ridiculously easy. There ..read more

For our latest campaign, we wanted to give folks a friendly little nudge to apply for life insurance by asking, “What if everyone knew you didn’t have life insurance?” And we let the people who matter most to you make our point for us. The result is a humorous take on the guilt that comes with procrastination. Three commercials feature a one-upping brother, a disappointed teenager, and the moms at the playground without boundaries. Try not to relate too hard. And because Bestow makes applying for life insurance so ridiculously easy, there’s no reason for parents, or anyone for that matter, t ..read more

Life insurance is confusing. We get it. With so many options out there, it’s hard to figure out where to even start. Chances are, if you’re reading this you have questions, too. Fortunately, you don’t have to do this alone. Every day we answer phone calls, chat messages, and emails from customers who want to buy life insurance coverage but don’t know the best way to go about it. There’s no shame in that. There’s a reason why insurance agents and brokers need to have a license to sell policies to customers — it’s a complicated topic! Often times, we hear this: “I don’t know what questions ..read more

Unless you’ve amassed sizable assets and savings that can support your family when you’re no longer around (if that’s you, kudos!), you need life insurance. You’re probably nodding your head in agreement. You’ve no doubt heard about the benefits of life insurance and understand the need for it, but there’s one question that often stops someone from taking the next step before buying a policy: “How much life insurance do I need?” We can start answering this question by identifying your personal reasons for buying term life insurance. What Can Life Insurance Pay For? Life insurance isn’t just fo ..read more

While scrolling on your Instagram feed or talking to a friend about stress you’re feeling, you might come across a saying along the lines of “just be positive!” These sentiments are exacerbated by global stressors like COVID-19, but can also seep into more routine anxieties like job stress, a breakup, or a fight with friends.  While it’s important to remain positive sometimes, being inundated with these messages of constant optimism and motivation to be happy all the time actually creates an underlying feeling of isolation and anxiety. This phenomenon, called toxic positivity, refers to t ..read more

Divorce is a tricky time for any family, but is made even more complicated when parents are going through a conflict-heavy separation that makes it impossible for them to communicate without debate. Sometimes, grief or hurt can seep into these relationships and make it hard for ex-spouses to see each other face-to-face. When couples in this situation have kids, they look to parallel parenting, a parenting style that allows both parents to be involved in their child’s life without much contact between themselves. Read on for our guide to parallel parenting so you can decide whether it’s the rig ..read more

We know life isn’t perfect. Tricky, sad or scary situations will arise in our personal and family lives, and there will be moments when it’s difficult to navigate discussing these intense topics or life changes. With children especially, how we choose to tackle these conversations can make an impact on growth and development. Teaching them to express themselves early on will set them up for success and emotional intelligence as they grow. Big life changes require insurance, both literal and metaphorical. Just as life insurance can help secure your assets, these conversations can help your chil ..read more

You don’t want them to grow up too fast, but you do want to prepare them for the world. Children’s literature is a perfect way for parents to approach the tricky topic of death. From explaining the basics to exploring how we manage grief, these books teach valuable life lessons and open the door for deeper conversations. The Goodbye Book This picture book by Todd Parr tells a moving story in beautiful bright colors and is a good choice for introducing loss to younger readers. The story follows a pet fish whose companion has suddenly disappeared from the fishbowl. We go through the stages of gr ..read more

A pillow fort is a low-cost activity that is fun to build and creates a safe, creative space for you and your family to enjoy. Whether you’re looking for a way to pass time on a rainy day or create a warm, inviting atmosphere away from the heat or cold outside, a pillow fort is a tried and true way to kill a few hours.  Read on for tips on building your own pillow fort, including theme ideas to explore and try.   How to Build a Pillow Fort Building a pillow fort is a fun activity that can be completed using household objects. Here’s our guide to assembling your own.    ..read more

A care package is a great way to let someone know you’re thinking about them. Whether you’re far apart or close together, a care package is a valuable and thoughtful gift that is both personal and practical. These gifts can be personalized to the recipient’s interests or life needs, making it a great option for people who want to give something well-curated and meaningful. Especially in the time of social distancing, a care package is a way to say hello from afar and let the recipient know you’re always there for them. Getting started on making the perfect care package can be tricky, so we’ve ..read more