On my journey towards serving bridal designers I met Kate Edmondson. Kate was is in the process of shifting her brand towards modern chic designs. Her latest creations serve the modern bride looking for a more intimate city ceremonies. We worked together to create an editorial bridal fashion photoshoot that would feature her new designs and I love them, they are modern, elegant with an edgy vibe perfect for the modern bride who wants an intimate wedding. The setting for the photoshoot was in the heart of London 10-11 Carlton terrace a gorgeous location for a London elopement. Kate had 3 ..read more

A photoshoot for your commercial brand deserves the best, bringing an asistant, giving the opportunity to hire a make up artist, hairstylist even a clothes stylist is a dedication to being professional. Investing in images for your brand means making sure that the images you receive are spot on with your brand, have a story to tell and that you will create great content not only for your website but for all your marketing and social media outlets. What I offer with commercial photography is more than just a personal branding photoshoot. You want to feature more than just yourself, but your tea ..read more

  September! Are you dreading or loving it? I have quite mixed feelings about it and always have trouble getting my mind back to work after a long break, and this time, I did take an extended break trying to make it a digital detox. Did I succeed? Kind off, although it felt bizarre giving up my Facebook and Instagram apps bizarre indeed! It tells you how much we are hooked on our phones, oh dear! Why not make the most of the gathered summer energy to make September your most productive month.  I hope you had a great time away and made the most of your summer holidays to create g ..read more

Why I booked a professional photographer for my personal branding photoshoot  You might think: “Why as a photographer would she hire another photographer for her personal branding photoshoot”. Here are a few reasons. I love a great story and couldn’t imagine telling a story with a selfie. I wanted good quality images rather than phone pictures. I wanted to tell a story, like a feature about my brand in a magazine. I wanted to show myself. I wanted to share what the Elegant Brand is all about. Why I booked a pro for mu personal branding photoshoot How did I choose my photograp ..read more

Rachel is a exceptionally talented photographer. I can't recommend Rachel enough. Rachel providing us Kate Edmondson Bridal Couture with the most amazing images for our company site & social media. Her exquisite service and experience in photography is amazing. Rachel understood our brand and needs. This was reflected in all her images. I will continue to work with Rachel in the future. And will recommend Rachel to my business associates. Very patient kind person with a wealth of knowledge and experience working with creative brands ..read more

Rachel is always a joy to work with. She is extremely organised and efficient. A professional that you can always count on! Her years of expertise and creative eye is spot on. I highly recommend Rachel as a Photographer. Thank you Rachel ..read more

In this age of information overload, and being at the mercy of the algorithm one way to help you increase your online visibility and stand out from the crowded screen is by creating useful and fresh content for your readers. We are in the age of content marketing but creating content is not enough anymore, with over 400 millions blogs online there’s very little chance for your ideal client to find your blog via search engines. Create content and distribute it on social media, platforms like Medium and Pinterest. The first step is creating well-researched online content for your readers. He ..read more

  Blogging? Seems a thing of the past doesn't it? It’s all about social media and video these days, right? Not entirely, the old concept of blogging still has its value and here’s why. Is it even worth to continue blogging? The answer is yes SEO a big is your best tool to get found in searches, Google loves new and updated content and numbers since 2009 show that they have been pushing your blog, 60 to 62% of your site search traffic goes to your blog. Look through your google analytics what pages get the most traffic on your site, if you’re not blogging then your blog might not get a lo ..read more

  We are at the beginning of the second quarter, how is business going? Have you noticed? I made some strategic business decisions. My website was kind of confusing, offering advice to create a personal brand that stands out and photography services. I had a great consultation with a business coach to get some insight and she explained that I would have to make a choice. As the client I was targeting with my photography services didn't really need my help to set up a personal brand. 5 business and non business books to help you stay motivated I have decided to keep doing photography as a ..read more

Giveaways are a great way to build up brand awareness and grow you email list. With giveaways, you are giving away your time and money, so you want to make sure that what you’re giving away will attract the right audience and serves its purpose. Ever tHOUGHT OF HOSTING A GIVEAWAY? Focus on the end goal What do you want to achieve with this give away? More followers on Instagram, Facebook? Increase your mailing list? Get testimonials for a new product you’re launching? You have to adapt your copy according to the end game. You can write a small post to share your giveaway on social med ..read more