Government Support For Businesses During The Current Coronavirus Situation
ALAN S. ADAMS
by Alan Adams
4y ago
Here are some of the support that has been put in place to help businesses through Corona virus. Business interruption loan scheme delivered by the British Business Bank, so any businesses with less than a turnover of 41 Million can apply for a loan of up to £1.2 Million, the government will cover up to 80% of any losses and there are no fees and that’s going to unlock around a billion pounds to protect smaller businesses. Small Business Grant Schemes. The Government will provide an additional £2.2 billion funding for local authorities to support small businesses that already ..read more
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Be Different with Your Business
ALAN S. ADAMS
by Alan Adams
4y ago
Marketing is often misunderstood, with many thinking it’s the leaflets, advertising and promotion that you do for your business. But it isn’t. Marketing is everything you do, from the product you decide to sell – whether it’s a premier product or cheap as chips product – to the way you invoice, and the very culture of your business. Because it’s all of that which affects how you act, and so how you’re perceived by your potential customers. And I saw a brilliant example of a company that absolutely nailed this when I went down to visit Innocent’s Head Office in London this week – what a great ..read more
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Do You Know Where Your Business Sits?
ALAN S. ADAMS
by Alan Adams
4y ago
So, within your marketplace what is your product or service offering, who is your target market, what turnover do you need to generate to get you the profit and lifestyle you want, and what are the time scales for you building this? You have to completely understand the marketplace you’re in, so consider what your key features are and how you compare to your competitors in terms of market share, quality and price. What are the main differences between you and your competitors? This will all give you a feel of how best to understand your position within the marketplace. As an example, I’ve inc ..read more
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Have You Created a Battle Plan for Your Business?
ALAN S. ADAMS
by Alan Adams
4y ago
Creating a plan for battle is essential. No army would ever engage in a battle without knowing as much as they possibly could about their supply lines, the terrain, and the opposing forces they faced. Once they’d gathered, or even guessed at the information that they didn’t have, they could draw up a plan for battle and how they were going to win. The plan would take into account their own strengths, weaknesses, opportunities, and threats, and only then would they be ready. Of course plans rarely survive intact after the first contact with the enemy. In preparing for battle I have always found ..read more
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How To Work Out Who Your Ideal Client Is…
ALAN S. ADAMS
by Alan Adams
4y ago
What did you do to work out exactly who your ideal client is and what their drivers are? A great way of defining your client is here at www.Strategyzer.com using their Value Proposition Canvas, you can sign up and they explain exactly how to use this. They’re a great example of how sharing you IP can get you really noticed. If you don’t know exactly who your client is, then you are quite literally marketing your business with one hand tied behind your back.  You may have heard the saying “if you’re marketing to everybody you’re marketing to nobody” and it’s never been more true ..read more
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That Voice In Your Head
ALAN S. ADAMS
by Alan Adams
5y ago
They get in the way of everyone.  That’s the voice in our head that fills our brains with roadblocks and obstacles that prevent us from getting to that all-important clarity and focus.  Business, is 95% mental and the reality is that whatever the voice in your head is talking to you about today is having an impact on you and your business.  And just to be clear, I know that it’s not easy to control the voice in your head, but it is essential if you’re going to win at business.  I’ve had some very challenging times myself this year and on several occasions,  I’ve had to cons ..read more
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What We can Learn From Lobsters
ALAN S. ADAMS
by Alan Adams
5y ago
We can learn from the behaviour of a lobster. I’m serious – bear with me. You may already know that the most common way of cooking a lobster is by placing it live into boiling water. So, when you’re in a restaurant and you’ve chosen the lobster you’d like to eat, the chef will dunk the living lobster into a pan of boiling water in order to kill it and cook it. Sounds pretty grim so far doesn’t it! Now, because the water’s very hot the lobster tries to escape from the boiling pan by clawing its way up the sides. So, the chef puts a lid on it to make sure it can’t get away. All makes se ..read more
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What’s Slowing YOUR Progress…
ALAN S. ADAMS
by Alan Adams
5y ago
You’re procrastinating.  Right now, probably.   Me too. I started the day with a worthy goal. A proper plan. I was going to spend the whole day working ON my business. No distractions. Diary clear. Staff briefed.   But there’s a problem. A big problem.   In my head.   My lizard brain. My ‘inner head trash’. Procrastination kicks in. I find ridiculous things to do in order to avoid tackling the big things.   30 minutes clearing emails. My desk is tidied. A sneaky check on the BBC News site. I’ve even been on Facebook. I lapse into £10 an hour jobs.   Procrastination really is the disea ..read more
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