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Atkinson Consulting
My mission is to guide decorated apparel shops through the process of str..
Atkinson Consulting by Atkinsontshirt - 5d ago

This article is about two things: management and leadership. Regardless of the number of people working in your shop, there is one ..read more
Atkinson Consulting by Atkinsontshirt - 1w ago

In your shop, right now, you have established processes for everything you do. Some are working fantastic. Others are working ok. Some ..read more
Atkinson Consulting by Atkinsontshirt - 2w ago

Here is the cold hard truth. Nobody is going to buy anything from you unless you establish trust first. In fact, part of the sales ..read more
Atkinson Consulting by Atkinsontshirt - 3w ago
Every single day in your shop you are losing money. Did you know that even the best and most profitable shops could be making more? ..read more

Let’s pretend I’m sitting next to you at a bar or a restaurant. That’s how I would normally tell you this one. It goes like this ..read more
So far we have held five Shirt Lab events. Each one of them completely unique, but all of them entirely focused on tactical sales and ..read more
Atkinson Consulting by Atkinsontshirt - 1M ago
It’s the new year. Besides loads of happy wishes and optimistic goals, it can only mean one thing. Trade show season. While in ..read more

It’s a brand new year! Woohoo! If you are like me, it’s an opportunity to see the future as a new slate. A new chance. Energy ..read more

One benefit that comes from speaking with decorated apparel industry business owners on a constant basis is that you get to hear their ..read more

One mindset that I see constantly in the decorated apparel industry is entirely based on fear. Fear of what something costs. Hiring ..read more

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