RAW by RAW comes with a rich tailoring history spanning four generations. The Balsim family came to Melbourne, Australia in 1976 from eastern Europe and continued the tradition of one generation teaching the next from their modest family home in St Kilda, initially specialising in Men's leather jackets and woollen coats.  In 2005 RAW by RAW was born from an idea of a Ladies raw-edged leather jacket, vest and belt, presented to boutiques with no marketing or imagery - just innovative design and a newly created 'crinkled' effect leather and refined tailoring – going to market very 'RAW'. Th ..read more

Founded by Haya Iqbal Ahmed and based in London: Haya comes from a family with a deep-rooted heritage in the textile industry. Her grandparents began textile trading in 1949 from a small store—shop no. 70 on Mochi Lane, situated in the bustling bazaars of Karachi, Pakistan. The brand derives its name as a tribute to the entrepreneurial spirit and commitment to ethical business fostered in that location. Having witnessed the workings of the textile manufacturing industry throughout her upbringing, and with her family's business shifting towards sustainably made denims, she was determined to ca ..read more

Awesome to have a new drop of Dixie now in store! Based in Florence, Italy, Dixie has earned global renown for their chic and vintage-inspired creations crafted for bold, independent women who favour a feminine vibe with heartfelt attention to detail. This brand always sells out fast and this latest drop is STUNNING.  Check it out at one of our Boutiques - instore at Goodness College Street, and Goodness Petone, on online ..read more

The World of WearableArt is back in town and we're delighted to see her back.  The World of WearableArt Show, otherwise known as WOW, is a world-class theatrical extravaganza seen by over 60,000 people over three weeks in Wellington. The stage comes alive with incredible works of wearable art, dancers, aerialists, captivating music, and moments that will take your breath away. Already we're seeing visitors from all around the country arriving in town for the first WOW shows and they're very welcome, dining, shopping and looking at the sights around the city. The thing about WOW shopp ..read more

GOODNESS is pleased to announce that exciting Australian womenswear label FOEMINAis now in store. Named from the latin word for Woman, FOEMINA was born from a desire to create a modern uniform, reflective of founders Rebecca and Holly’s love of exploration and function, infused with a purposeful femininity.   FOEMINA's ‘all-in’ woman is you, your mother, your sister, your grandmother, your friend, your colleague, that woman whose style you love.  Masculine and feminine, pragmatic and empathetic, their vision reflects a foundational approach to dressing and ex ..read more

We're excited to welcome James Ay to Goodness!  James Ay is a universe of plant-based sunglasses founded in 2019 - its brand is a tribute to the visionary, James Ayschough (1720-1759), the modern inventor of sunglasses. A true pioneer of his time, he experimented with all kinds of lenses to improve how people could see in different lighting conditions. In contrast to his peers, he dared to go down unconventional paths and was consistent in his belief that optics could improve more than the sharpness of our views; they could also include colours. So not only has his legacy inspired a ..read more

We've just had an awesome drop of The Goodness Label arrive in store and it's just gorgeous! Goodness is our own label, designed by our founder and owner Christine Blomfield, and manufactured by a family of tailors she’s been working with nearly two decades.  Goodness is marked by its quality – fabrics are incredibly high quality, garments are tailored to our own patterns and the styling is timeless but fashion forward.  Goodness garments last for years and you’ll wear them for years – bulletproof essentials you’ll love and keep and value. And Goodness can be worn together, or these ..read more

We’re delighted to have a selection of garments from great Aussie brand Jac+Jack instore at Goodness College Street and Goodness Petone. Jac+Jack is an iconic Australian fashion label renowned for its contemporary, minimalist designs and luxurious, high-quality fabrics. Founded in 2004 by Jacqueline "Jac" Hunt and Lisa "Jack" Dempsey, the brand has since become a symbol of effortless sophistication in the fashion industry. The story of Jac+Jack began when the two designers, inspired by their mutual love for craftsmanship and timeless aesthetics, decided to combine their talents to create a bra ..read more

Goodness is delighted to be the first New Zealand stockist of the amazing Baabuk slippers. Baabuk is more than a slipper – it’s a wonderful story of sustainability and family and global connection. The slippers, made from ancient felting techniques, using New Zealand wool was conceived by Romanian-born German Dan and Swiss wife Galina. Their quest for an ethical, sustainable business that would enable them to travel the world began with a YouTube tutorial. Working on the kitchen table and bathroom sink they developed the first felted Baabuk slipper and they never looked back. Today, Baabuk, ma ..read more

If you're out and about in the Wellington CBD recently you may have spotted some of the posters from out new College Street campaign.  Goodness got together with some of our favourite neighbours, CHOP, Smack Bang, Moore Wilson's, Kowtow and Magnolia (all amazing brands!) to celebrate the amazing diversity of products and experiences you can find in College Street, whether it's fashion, hairdressing, fresh produce, homewares, textiles, gifts, doggy treats or sustainable clothing and so much more! College Street is unique in the Wellington CBD - located in Te Aro on the city fringe, it's ea ..read more