Words by Ninety Percent The Story. Ninety Percent was founded in London in 2018 – born of the friendship between Para Hamilton and Shafiq Hassan. The label is established on their revolutionary spirit of care, and their business culture focussed on profit sharing, with 360-degree equity for everyone involved in the creation of their collections. Back in 1988, Para and Shafiq met and bonded over a love of world music, organic food, and disappearing tribes and craftsmen. For over 30 years, environmentally conscious values have powered their friendship and business endeavours. In ..read more

Words by Self Portrait The Design. Self-Portrait was established in 2013 by Han Chong in London, with a creative vision to make beautiful design accessible to all women. Designed in London, made for the world – Self-Portrait believes in celebrating and empowering the women in the clothes. Femininity ensured by elegant functionality, reflecting a sincere engagement and appreciation for a contemporary way of life. “FASHION IS NOT ABOUT ONESELF, IT’S ABOUT THE PEOPLE WHO PHYSICALLY WEAR IT, IT’S ABOUT RESPECTING THEM AND THEIR COMFORT.” – Han Chong, Founder and Creative Director The Designer ..read more

Y2K captures the big energy of the late 90’s and early 2000’s – an era inspired and influenced by pop culture. The perfect balance of streetwear meets glamour. This is our chance to reinvent those nostalgic memories by putting a 2023 spin on things by modernizing this colourful genre. Oversized cargos, slimmed-down cuts in shirts and dresses in elevated fabrications and we cant forget the rhinestones! LBD’s edged in sparkles, or go all out in full drip. So don your slinkiest halter top, low ride your parachute pant, pop on your sleekest sunnies complete with your teeniest baguette handbag , a ..read more

From all that glitters, to unfussy jewels, this years Spring Summer jewellery trends are all things classic and gorgeous. Here’s our Super Guide to the latest jewellery trends and how to do them. All That Glitters As per fashion, the Y2K jewellery trend is inspired by the mid-90’s and early 2000’s, the dot-com era as some would say and embraces the sentiment of having fun through the art of dressing. For jewellery we are seeing glittering stones and high shine in the form of drop earrings and pave rings and can be worn from day to night.  Shop All That Glitters Shop the trend.. Shop fr ..read more

Update your work wardrobe by injecting colour and elevated fabrications in to your week. Pleated suiting, ruched detailing and modernized LBD’s. And as we all love versatility and convenance, these pieces easily translate into evening and weekend looks. Swap out your loafers to a platform and get ready to dance the night away.  Shop the trend.. Shop clockwise: Viktoria & Woods Wayfarer Dress | Loeffler Randall Tabitha Knot Chukka Shoe | Camilla and Marc Rivoli Shirt | Viktoria & Woods Strobe Top | Viktoria & Woods Remi Skirt | Viktoria & Woods Trifecta Blazer ..read more

The Venice Film Festival is far more than just an event for film premieres with Hollywood’s favourite stars, but also to deliver the best couture and ready-to-wear fashion. Here’s our spotlight on the best Venice Film Festival 2022 looks, trends that stood out, and how you can incorporate them into your look. Black Sparkle Black is the new black and has been for decades. From sequin dresses to bedazzled capes, black sparkle was a fashion trend seen all over the red carpet and we are here for it. Bright Colours Neon colours, bold shapes and attention to detail. Bold shades and colour clashing ..read more

The queen of vintage classic. Meredith Blake was as classy as they come. The iconic character of Meredith Blake from The Parent Trap has recently gone viral on Tiktok. Her character has resurfaced for her misunderstood persona, iconic personality, and classy fashion aesthetic. Here’s our Super Guide To The Meredith Blake Aesthetic. Wide Brimmed Hats Her most iconic look starts right at the beginning, when she first meets Hallie. With a minimal summer dress, red lip, and wide brimmed hat – this look was as Meredith Blake as they come. Shop clockwise: Lack of Color The Jacinto | Lack of Color ..read more

The capsule wardrobe. A curated collection of classic pieces that work together with versatility and serve as the building blocks of your closet. Create entire looks with just the capsule wardrobe, or layer capsule pieces with seasonal pieces and trendy items to take your outfit to the next level. ⁠ The Pandemic. After the recent years we have had, staying inside with nothing to do except bake banana bread and online shop, the fashion game has changed. Consumers are well-researched. Looking to the best pieces, fabrics, prices, shapes, sizes – everything matters. The pandemic has brought inte ..read more

Words and Imagery via Atoir ATOIR EXISTS TO CREATE ITEMS OF INTRIGUE FOR THE CONTEMPORARY WOMAN. The Brand. Atoir is an Australian-based fashion label established in 2018 by multidisciplinary creative director Cynthia Farchione.  Renowned for blending current trends with classic silhouettes, the brand has built a global reputation for sophisticated design and tailoring delivered with a discerning edge.  Each collection consists of enduring fashion staples reimagined for the contemporary woman. A stylistic exploration of duality and contradiction, playful detailing and bold colour ..read more

Winter is here and in full force. Hit the slopes with the latest fashion to your alpine adventure. Discover cosy knits, high-performing outerwear, accessories and more. Cool Coats Outerwear for the snow is often hard to come by. Here are some of our favourite winter jackets that are all things cosy, stylish and perfect for the snow. Shop clockwise: The North Face M 96 Retro Nuptse Vest | The North Face M Origins 86 Mountain Anorak | The Academy Brand Miller Jacket | PE Nation Full Court Jacket | The North Face Womens Printed 1996 Retro Nuptse Jacket | PE Nation All Around Jacket – Base Layer ..read more