Hello everyone - welcome to week two of marketing & advertising Step 1 is making sure that the data you have is not outdated.  That will sink you before you start. I have chosen my project as Henri Bendel from L Brands, who is closing this line and why it should not be closed.   belief that using their regular products as well as providing new products under this brand in an online only capacity would be a better option for the company.  More to come of course, below is my twitter for Market segmentation . Marketblogger1958 https://mobile.twitter.com/brendalamey ..read more

Okay everyone - lets change the tone of the blog lets chat marketing & advertising : I truly enjoyed several articles one is the way companies change their logos while keeping their base moving forward.  One took place in 2015 Verizon below on UTube was their reasoning,  https://youtu.be/MHeUGCsr3WA Several others included were AT&T , Facebook, Apple, etc Here is a link for review Business Insider. (2016, May 24). The logos of these 19 huge companies have changed beyond recognition since they launched. Retrieved from https://www.businessinsider.com/compare-the-original ..read more

Blogging Professionals: I wanted to ensure that I included the following from CNET:  Is this what we are waiting for only time will tell, how this device will affect us moving forward , lets give credit to cnet for what they intended to complete and compete with all the providers. I agree with the sentiment every day that phones are emotional, whether you like LG, Apple, Samsung. Mate X is the next venture and will bring out a strong reaction.  This is with 5G capability. See below or go to the link https://www.cnet.com/news/samsung-galaxy-fold-huawei-mate-x-foldable-phones-are-so ..read more

All telecommunications companies are required by the FCC and State to protect person’s private information, there are even rules, laws, and in the eventuality fines that are assessed if telecom’s violate those rules and laws. ATT - requires extra in regards to their employees for their customers.  Specific polices and procedures called a clean desk policy to prevent any person from being able to copy, or write down any information. Verizon - although does not require a specific clean desk, they do require no cellphones on call center floor, cannot write down a customers information or t ..read more

Let’s include website on this blog that is very successful GOOGLE A year of Google insights We learned a lot in 2018. Consumers became more savvy. Video became an important tool across the entire customer journey. And, as it turns out, marketing funnels take many shapes. Dive into the articles below to revisit the key marketing trends and insig 2018 year in review The best consumer insights, creative work, and marketing trends we discovered in the past  ..read more

When creating Marketing information for your company , blogs, facebook, gmail, feederspot and a good view of why you are expecting out of this information, is it sales leads, information about existing customers, see the links below to encourage and get the information I have provided. Touch each link and  you can follow the information. Facebook www.feedspot.com www.blogger.com I also wanted to share the Marketing91 who created the article is Hitoshi Bashan, January 14, 2019, I find that the article provides huge onsite into Verizon’s view of 2019, see link below I agree with the ana ..read more

Team and professor Here is a link to a site that I thought everybody might like to see also go to Brenda's blog at marketing blog 1958 and leave the post. https://www.rcrwireless.com/20190212/test-and-measurement/verizon-tops-rootmetrics-national-rankings/amp Marketingblogger1958 ..read more

I am going to research the following for my blog this week:  Go to several web pages or content sites and look to see what ad formats are used. Verizon wireless has reinvented them self both in 2017 and 2019 below is the information about ad formats that I acquired in my research 2017 – Verizon is rethinking its marketing strategy in an effort to promote its telematics product—sensor technology embedded in ... spending on various digital ad formats this information was provided by Kandar Media. Verizon Wireless uses, this as a “The Relevant Mobile” for their advertising program for ..read more

Well, in covering the Super Bowl 2019 here is my summary of the telecom ads Verizon - Used a feel good approach, for our first responders and military veterans, for their ads. choosing information about a life threatening situation in which the recovering person, is giving the first responders, “thank you” for saving his life. Sprint - rolled out more robots, and showing their newest and greatest overall approach to 3+ lines free, “recommendation everyone read the fine print. Mint Mobile - not sure what they are trying to brand and advertise. AT&T - continues on the same path with thei ..read more

Verizon , TMobile all had marketing set aside for Super Bowl 2019, on CBS, I have done a little bit of information in regards to all of the carriers ; As this is a marketing blog - I will input the following: My favorite commercial was Alexa with Amazon commercial totally funny not shown during the Super Bowl just in the preview but in the previews Verizon used their first responders Commercial, nice Sprint used humor with the different robots – cute T-Mobile used music only and said come join us for less than you pay others. AT&T used their regular commercial – about family : its ok bu ..read more