Breanna Stewart’s next signature Puma shoe is every bit as decorated as her career. The reigning WNBA MVP has thrived in the collegiate, professional, and international ranks, and plays a huge role in Puma’s growing basketball roster, having now debuted three signature shoes with the arrival of the Puma Stewie 3. Officially unveiled in Paris ahead of the 2024 Olympic Games, the Stewie 3 “Dawn” honors the cities of Rio and Tokyo, where Stewart and Team USA won gold medals in 2016 and 2020. Cherry blossoms work to define a TPU structure that extends from the heel to the forefoot, while Rio’s gol ..read more

While the 2023-24 season for the Portland Trail Blazers and Scoot Henderson has brought mixed results, the 20-year-old phenom still has an incredibly bright future, with his video game athleticism one of the biggest reasons why. Taking that to heart, the latest collaboration for his PUMA Scoot Zero brings NBA 2K into the mix, donning his signature and a corresponding PUMA Suede with a ton of allusions to the basketball sim. The chief conceptual tie is a heavy set of references to NBA 2K’s shot meter, the timing-reliant gameplay mechanic that decides your shot quality ingame. A one-to-one repli ..read more

The NBA and WNBA have always been tied, but initiatives to bring the two leagues closer have taken off in recent years. While basketball executives stir buzz through plots like the Steph Curry vs Sabrina Ionescu shootout, sneaker brands’ increased attention towards WNBA athletes has greatly informed the design of basketball shoes at large. This claim is made evident on the latest Puma MB.03 colorway, designed as a clear tribute to the Los Angeles Sparks, LaMelo Ball’s hometown WNBA squad. The team’s signature purple and gold palette (inspired by the Lakers) takes to various elements, and secon ..read more

Though the long arc of their partnership stretches back a decade, Rihanna and PUMA renewed that relationship last year with the release of their first pairs of co-branded sneakers. The two partners are again showing that their shared history isn’t coming to an end any time soon. With the latest edition in FENTY x Puma, two Puma Avanti’s shed any vestiges of their on-pitch past and emerge entirely clad in pony hair. It wasn’t an overnight shift for the Avanti, rather each successive iteration has twisted the model a bit from its origins. Though the archival style made its appearance in 1968, it ..read more

With Valentine’s Day just around the corner, Breanna Stewart and Puma are rising to the occasion, unveiling the newest “Mi Amor” color way of the Puma Stewie 2 for a holiday-themed drop. Since the first Puma Stewie 2 “Ruby,” the WNBA star’s signature shoe has pulled from what she holds dearest for inspiration. That debut edition was dedicated to her daughter, and at first glance, it might be easy to attribute the same familial ties to these. Built on a similarly rosy foundation, the “Mi Amor” instead devoted to basketball itself, meant to “celebrate your number 1 love – Love for the Game.” An ..read more

Just a few months into his rookie NBA season, Scoot Henderson is checking off another major career accomplishment. He and PUMA are teaming up with Cheetos to deliver a capsule collection that brings the brand’s neon orange to his signature shoe. Though having only made his official debut in October, Scoot Henderson already stands as one of the key components for PUMA’s basketball platform. His PUMA Scoot Zero first arrived in a “Georgia Peach” colorway that paid homage to his upbringing. This latest collab again puts his personality on the forefront, donning his on-court go-tos with all kinds ..read more

Jeff Staple’s Pigeon label has amassed a large catalog of sneaker collaborations, working with numerous brands throughout the better part of two decades following the debut of the iconic Pigeon Nike Dunk. Recently, Staple Pigeon has taken on a number of collaborative efforts with Puma, producing a variety of Suede Classic and Slipstream colorways that continue to channel the brand’s New York City origins. Now, the duo is set to present these two silhouettes as part of a Chinese New Year collection in anticipation for the “Year Of The Dragon” next month. The standout feature of the collection p ..read more

It’s good to have LaMelo Ball back in action after missing nearly a month-and-a-half of games. The Hornets star guard didn’t skip a beat though as he produced on the scoring, passing, and rebounding front as he usually does. While the third MB.03 signature model’s been on his feet, PUMA has been dropping colorways of his previous models in new colorways. Set to arrive next month is this new “Lilac” colorway which coincides with the upcoming Valentine’s Day holiday, but this all-pink look could also be the athlete and brand’s gesture for Breast Cancer Awareness. PUMA and partnering retailers su ..read more

LaMelo Ball’s signature brand with PUMA expanded in more ways than one in 2023, returning his highly successful first signature silhouette in a range of colorways alongside the debut of the PUMA MB.03. Premiering in a Dexter’s Laboratory collaboration today, LaMelo’s third signature model will beget one last celebration before the new year in honor of the “Year of the Dragon”. Despite a lack of obvious imagery, the mid-top model extends a connection to the East through a consistent amount of regal gold shading that accents the sole unit, TPU mudguard, quarter and laces. A much fainter shade of ..read more

In June of 2022, The Athletic reported that PUMA had signed a then 18-year-old Scoot Henderson to a multi-year endorsement deal worth an annual seven figures. Fast forward a year and some change and the Portland Trail Blazer’s third overall pick has become just the seventh player in the League’s history to debut his signature shoe amidst his first-ever NBA contest. Cementing the whirlwind of experiences and expectations over the past few years, the PUMA Scoot Zero officially releases this month. Since forgoing his college eligibility and suiting up for the G-League Ignite for two seasons, Scoo ..read more