Welcome to year one of the quarantine! Year one!? Let’s hope it’s just one year. Because this is not year fun, 2020 can go home. You’ll notice that when you listen to this, it’s April. 2020. And yet we’re still talking about Analog January and if you’re keeping score that shit was back in January 2020. We finally finished it out. We had to make some stuff for this challenge, which is the last bit we covered for Analog January. I’ve been drawing a lot. In fact, you can see that here… Aside from drawing, I have also been making As for Natalie, she’s a crafty gal. She’s making me a blanket and h ..read more

Welcome back, dear listeners to yet another episode of Do Weekly Podcast-ery. Are you ready to level up and become more awesome? We kick off this week with some serious failures. Natalie shares a tale of woe. She promised a client of hers that she would get something done. She told the client not to touch the site until the thing was done. The client was like cool beans. The client even had a couple of people standing by for notification when they could use the site again. But Natalie dropped the ball and didn’t get the thing done. Life happened and she kinda forgot about the thing she had to ..read more

Howdy ho, Children of the Corn! Welcome back to another week of the Do Weekly Podcast. We kick off this week’s episode by talking about bugs in your ear. We’re straight-up talking about nasty shit without a trigger warning. You’re welcome! Last Week’s Challenge We talk about Part 4 of our Analog January Challenge. If you recall, the basic points of the challenge are to: read something, move, talk to people, make something, join something that meets regularly and also updating on our educational product challenge. Last week, we emphasized talking to people; connecting with them over coffee, hav ..read more

Howdy once again party people! Welcome back to our website and podcast thingy-majig! Last Week’s Challenge We’re deep, deep into our Analog January challenge (deep, deep into February obviously). For last week’s challenge, we’ve decided to focus on joining groups that meet regularly. Committing to specific, regularly scheduled, meetings require a commitment of course. Natalie chose to joint a knitters group, a board game meeting group, joining a Unitarian Church, which is something she already enjoys doing. Whereas I chose to join a different running group, which is something I know. To that e ..read more

Last Week’s Challenge If you’re minding your Ps and Qs then you’ve been working on our Analog January challenge. We’re kicking things off with our fearless co-host, Natalie, sharing an old note she took where she writes that I hate cats, have awful hair, and I am a notorious mansplainer. All the bad stuff. And let me tell you that only no parts of that are true! So, where were we? Oh yah, Analog January challenge. Have you gotten a start on it? Just as a reminder, let’s share the tenets of Analog January and what you should be doing it. First off, read three to four books. For me, that’s a lo ..read more

Last Week’s Challenge Your challenge, last week, was to schedule out creating your educational product and commit to a time to getting it all finished. Of course, we expect you to take the time you need. Natalie estimates six to seven weeks to finish her ebook. I think I might need about the same time or a little less. We each looked at our outlines to make our commitment and come up with a time estimate. Sometimes, in order to get things done on time, it’s important to find mechanisms to help you accomplish the work you have to do. Case in point, Natalie, when she was writing her jQuery book ..read more

Last week’s challenge! We had a baby step challenge last week. We pre-wrote our sales/landing pages for our educational products. Pretty cool right? These pages help your audience understand how you can help. I started with some basic boilerplate: Who I am; what I’m doing for you; and why you want it. Super straight forward. I also, figured out what marketing automation was in place. Natalie went full metal accomplisher! She wrote an outline for each of her headings regarding what her product is, who it’s for, and why they want it. She wrote a paragraph for each heading. Additionally, she wrot ..read more

Last week’s challenge! We asked you, last week, to come up with a title and format for your forthcoming educational product. Did you do the challenge? We certainly did! I came up with a title that I used several years ago, from a talk that gave at a conference. Given the topic is marketing automation I’m going to use marketing automation (email marketing drip campaign) is the vehicle for delivery. Natalie settled on doing an ebook. She thinks her audience doesn’t have an interest in a course. Natalie is a big fan of workbooks and that’s what she’s looking to do. Her title is Website Accessibil ..read more

Last week’s challenge! In our continuing challenge series for creating an educational product, we had a challenge you all were supposed to do! Last week, we were going to create an outline for our educational product. Did you do it?? Nat and I needed to hunker down on something that we know well. For myself, marketing automation is the thing I know weel and what I’ve been doing a lot of the past couple of years. This informed by the requests I get and the conversations I have with leads and convos I have at the Small Business Development Center. I reviewed emails, my CRM, and other notes I’ve ..read more

Last week’s challenge! Last week we decided to revisit a challenge that we didn’t finish. We decided to break it up into bite-sized chunks! The first step for this challenge, and what we did last week, was to come up with a topic for our business. Natalie decided on accessibility as her educational product. For me, I decided on marketing automation strategies for small business (although I flip-flopped between that and SEO). Accessibility, specifically for websites, is a hot-button topic these days and especially considering the recent court action with Dominos. Lots of businesses want to get ..read more