Elite SBAM member celebrates 35 years of marketing and branding success
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
4d ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Elite SBAM member Heather Isch, CEO and President of LKF Marketing in Kalamazoo. One of the things this 35-year-old company does for its customers is help them make sense of a confusing world of social media marketing. “We’ve been working with our clients in the social media realm for quite some time and I think what we do at the beginning is sit down with them and figure out what their goals and objectives are, who they’re trying to reach, and then we make a determination of what platforms we’re going to use and what the messaging shou ..read more
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Improve the public image of your firm by properly maintaining your parking lot
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
6d ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with SBAM Elite Member Dave Rosenberg, owner of Asphalt Sealcoating Services LLC, serving the Bay Midland Saginaw County areas. “The way I always put it is if there’s two stores next to each other that sell the same thing, one has a cracked parking lot, they don’t take care of the building, the other one has a beautiful parking lot, the building’s taken care of, you’re probably going to go that business instead, right?” he says. The Small Business Association of Michigan is the only statewide and state-based association that focuses solely o ..read more
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The urge to solve a consumer frustration leads to business success
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
1w ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Sara Moylan, founder of a great Michigan small business success story: SHEFIT, based in Hudsonville. “I believe some of the best products are born out of one's desire to solve a problem and that was me,” she says. “I never had any intention of starting a company, I was just a frustrated fed up consumer who decided to take matters into her own hands, because every sports bra I wore was not doing what I needed. And that's really how SHEFIT was born. It was really truly born out of a desire to change what wasn't working.” The Small Busines ..read more
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Merging old world craftsmanship with modern production technology in contract furniture
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
1w ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Blake Ratcliffe, the principal and founder of contract furniture company TMC, also known as The Makers Creative. “Being a small company that we started at at our kitchen table and in Ann Arbor, and then working on the back of our suppliers to get rolling to bootstrap, we really had to be good at spotting trends,” Ratcliffe says.  The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfully servi ..read more
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Don’t hesitate to get the marketing assistance you need to be successful
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
2w ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Kristine Kletke, president of PMSI Marketing Group, celebrating 25 years of business in 2024. “We wear so many hats as entrepreneurs and the way that we're doing business, depending on your thought process, marketing can take a kind of a backseat to some of the other things that we're doing,” she says. “So I think that one of the things that small businesses don't realize is that there are a lot of opportunities out there and the people who can help them aren't as expensive as you think.” The Small Business Association of Michigan is th ..read more
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Sweet success for a gourmet cookie creator
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
2w ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Monica Mitidieri, owner of Monica's Gourmet Cookies. “Our corporate gifting program really took off on its own [just before Covid] and it just grows and grows and grows. And so that has been very instrumental in our success, as well as a lot of the gourmet stores that we are in locally here in Grand Rapids and outside of the state,” she says. The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successful ..read more
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Beware! No company is too small to be a victim of cyberattacks
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
1M ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Dave Kelly, Co-Founder and CTO  of SensCy, based in Ann Arbor. “We've seen over the last year a 424 percent increase in cyber attacks against small businesses,” Kelly says. “This is a trend that's been increasing over time. The media are not going to do stories on the small mom and pop store down the shop or down the street, or the 30 person manufacturing company. They're looking to do stories on large publicly traded companies because of the impact. So it's sort of lulled us into a false sense of security that I must be too small ..read more
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Building community and business success
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
1M ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Jen Julien, who with her husband Jon owns Braveworks, a real estate development/management company based in Houghton. “A  couple of our businesses have developed because we saw a need in the community and it wasn't being filled,” she says. “So we took it upon ourselves to fill that need and create the jobs and to create the services that help our community prosper and thrive,” The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small bus ..read more
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Finding optimal tax strategies for small businesses
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
2M ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with tax planner Stephanie Squires, owner of SCS Capital in Livonia. “One of the things that I think small business owners can do is look at the IRS rules when it comes to taking salaries,” she says. “One or two things can be done. They can take a salary, and take some hours of distributions, because they're bypassing a lot of the Medicare and Social Security taxes. And the other option that I see a lot of times is doing employee benefits. The employer or the small business owner providing these, it actually is an expense for them, and there ..read more
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Cybersecurity, understanding big data, leveraging AI among top tech challenges facing small businesses
The Small Business Association of Michigan’s Small Business Weekly Podcast
by Small Business Association of Michigan
2M ago
On today’s SBAM Weekly Podcast, Michael Rogers talks with Catherine Behrenbrinker, CEO & President of Symplicity Communications in Grand Rapids. “Cybersecurity is the number one thing, no matter what size business, you need to pay attention and have a strategy,” she says. “You need to spend money in this area, and especially for a smaller business, I think that’s an area that’s often overlooked.” The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan’s small business community. We have been successfu ..read more
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