Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It ..read more

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied ..read more

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the “FEEL, FELT, FOUND” objection handling method. Other sales objection handling tips and techniques. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, ru ..read more

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton. Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scalling-tiege-hanley/ Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site. Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, wit ..read more

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms. Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/ This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits. On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It’s ..read more

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business? Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/ Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people. The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues? What about m ..read more

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier. Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/ When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business? Dan answers those questions and shares how he helps his clients grow their small businesses. Dan DeGolier, a CPA, is passionate about helping entrepreneurs “upward” to help them understand their finances and cash flows, and obtain the capit ..read more

“Brand Films” or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost. Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/ Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smart phone, that grows your reach, fills your content calendar, and drives growth. Maxwell is the founder of Brand Film School - he serves business owners, marketers, and content creators. His innovative approach tackles a common challenge ..read more

How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others. Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/ Connecting is more than just traditional networking.  John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Connector of Connect for Life, and is the author of “Connect for Life: N ..read more

Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/ How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so that you can start and grow a successful and profitable business. Top 7 Small Business Start-Up Mistakes: 7. Poor Research and Planning. 6. Bad Partners and Hiring the Wrong Team. 5. Starting Too Big and not following the MVP or iterative approa ..read more