Purpose-driven brands are more than just businesses—they’re movements. These companies have a higher calling, and they answer it by using their products and services to make the world a better place. The pet industry has evolved in many ways throughout the years and many successful companies within the industry have made efforts to provide quality products while being more environmentally friendly and humane. Pets are often considered family members, so it is important that people trust the companies that they purchase from. Being purpose-driven can help gain that trust and we’ll tell you wh ..read more

The pet industry has some of the most passionate and knowledgeable entrepreneurs!  So you have the best pet sitting business in town? If you can’t connect with your market audience in a clear, consistent way it’s going to cost you.    As a business owner it’s vital to know your strengths and your weaknesses. Marketing is ever changing and the big business competition has a whole team of professionals processing analytics and consumer research. Not having your own marketing team doesn’t have to stop you from getting the traffic you need to land those sales!   The Content Mar ..read more

The pet industry has some of the most passionate and knowledgeable entrepreneurs!  So you have the best pet sitting business in town? If you can’t connect with your market audience in a clear, consistent way it’s going to cost you.    As a business owner it’s vital to know your strengths and your weaknesses. Marketing is ever changing and the big business competition has a whole team of professionals processing analytics and consumer research. Not having your own marketing team doesn’t have to stop you from getting the traffic you need to land those sales!   The Content Ma ..read more

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here. Why do this? Because it gives new readers context. What are you about? Why should they read your blog? Because it will help you focus your own ideas about your blog and what you’d like to do with it. The post can be short or long, a person ..read more

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here. Why do this? Because it gives new readers context. What are you about? Why should they read your blog? Because it will help you focus your own ideas about your blog and what you’d like to do with it. The post can be short or long, a person ..read more

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here. Why do this? Because it gives new readers context. What are you about? Why should they read your blog? Because it will help you focus your own ideas about your blog and what you’d like to do with it. The post can be short or long, a person ..read more