Welcome back to the new season of the Unshiny Podcast! I'm sharing an episode Ray Dodd and I recorded and first shared on her Money Makers podcast, all about the brilliance and limitations of many coaching programs, and share with you a bit about our new program - Plenty More. Ray and I talk about our love of coaching that doesn’t just make room for mistakes but knows they’re necessary for growth. We chat about leaning into experimenting and troubleshooting, trusting yourself, and embracing your own process to build and grow your business on your own principles and terms. This one’s all abo ..read more

I feel like I've given you a lot of nerdy, big picture stuff over the past few weeks and you know, I'm not averse to a bit of nerdy, big picture stuff. I own my nerdiness!  But. I also wanted to give you some more of the juicy specifics of what your business needs at the different stages it's at. Because what works when you're at the beginning is going to be pretty different to what you need when you have a full practice. As I've been stressing over the past few weeks, there are no specific blueprints or formulas to tie guarantee your success but there are some core foundational things ..read more

In this week's episode of the Unshiny Podcast, I'll be talking about how we all get to be pioneers. Not only building our business but in shaping the industry and the wider culture around us, simply by doing our businesses, our way.  For years opening and running a business was prohibitively expensive. -Out of reach for most folks, especially women and people of colour. But technology means you can now start a business that makes money with only a phone and a wifi connection.   The means of production are in our hands.  The gatekeepers of business- the bank managers and inv ..read more

This podcast is entitled Coach Your Own Business - AKA, ‘why it takes a village and what's wrong with the patriarchal, capitalist model of the lone hero idea of running a business.’ Which I know makes it sound like a college class that you're only taking to get the easy credits, but I promise you it's (hopefully) a lot more useful and entertaining than you might be thinking! We’re going to be talking about how broken many of the models of being a business owner or entrepreneur are - and what we need instead (hint: it’s far more gentle, kind and transformative than you might be thinking.)  ..read more

If the blueprints and noisy shouty marketing advice leave you cold  - you’re not alone. Most of the work we do is about depth and nuance - not easy solutions and empty promises. So what we need to build a sustainable business are smart,  human-sized strategies, both from a business perspective and from a personal one.  In this podcast, I'm going to be sharing the Unshiny approach to doing business and how this can lead to greater connections, more clients, and an all-round lovelier,  way of doing things.  It's all about showing up fully as our genuine selves. Yes. Even ..read more

If you're sick of the bro marketers with their manipulative, shady tactics and overblown promises, there is an alternative - The Unshiny approach. In this episode, I'm going to share what an Unshiny business is and how this differs from many of the approaches you'll see in the online marketing world. What's more, I'll share how the Unshiny approach is actually much more effective and sustainable when it comes to building trust, finding clients and generating income than the bro marketing tactics and schemes. You can download the Unshiny Business Plan at www.jocasey.com  ..read more

The Shiny life is seductive, powerful and damaging not only to our businesses but to society as a whole. Sound dramatic? Hear me out.  This episode is all about how, far from being a bit of harmless ‘putting on a brave face’, shiny thinking can lead to some very dark places.  The shiny life is all about focusing on the positive to the exclusion of all other things. And we WANT things to be lovely. We don’t want to feel pain and frustration, fear and loneliness. We WANT the shiny, happy life.  But when lived experience doesn’t meet up to that desire it can go one of two ways ..read more

Karen Marie Johnston's business was looking great at the beginning of 2020. After building up a loyal following in 2019 she had 8 retreats booked out for the duration of 2020. And then Covid-19 happened. In this funny, warm and honest conversation, Karen shares the impact the pandemic has had on her business, how she's managed to shift her focus to a more online model and why it's still OK to feel not OK all of the time. Karen is genuinely one of the most remarkable people I've ever met. Her own journey through abuse, addiction, homelessness and recovery led her to become a social worker&nbs ..read more

Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading p ..read more

Robyn Holloway helps women of a certain age become unlost - that is to say, to rediscover the vibrant person they were before life, laundry and taking care of everyone else got in the way. She is a certified coach, trainer and positive psychology practitioner. Robyn’s approach combines intuition with a highly pragmatic focus to help her clients create results they crave. She was prompted to become a life coach after putting off her own dreams for far too long. Her moment of truth came in the form of a major health crisis. After a successful treatment and recovery, she realised how short life c ..read more