Leaders of the Industry The Maui Jim philosophy is simple - to create the best sunglasses on the planet so you can see the world at its best. With their advanced technology and eclectic selection of styles and designs, Maui Jim truly delivers on this ideology. Choose a pair of Maui Jim's today, and view the world in a way you’ve never seen it before. Of Maui Jim’s many technological breakthroughs, the first and arguably most important was its PolarizedPlus® technology. This innovation in lens design provided newer, color-enhancing lens treatments that work to amplify all of the natural colors ..read more

What do you consider the most important aspect of your sunglass? Does your love for fashion come before the need to fully protect your eyes? It’s important to note that that the primary reason for wearing sunglasses is to protect your eyes from the harmful UV rays. Whether in a cloudy or snowy day, the UV rays can still enter and damage your eyes. For this reason, our choice of sunglass lenses is as important as our need to look appealing or fashionable, perhaps even more. As you buy your sunglasses make a choice that will flaunt your personality, love for fashion and most importantly do what ..read more

For most people, winter is the season to cool off from the hustles and bustles of summer, stay indoors with family and drink coffee on a couch near a fireplace. For other people, winter is the time to unleash the fashion trends and accessories that would look odd for summer. It’s the time to tone down on accessories to blend with the somewhat conservative winter fashion. Choosing your sunglass accessory is as important as choosing any other accessory. The most exciting thing about most sunglasses is how they blend in with every season. In one of our previous blogs, we highlighted the reasons w ..read more

We all have friends who look great in photos, seemingly without trying. No, they’re not more beautiful than you, they just know the tricks of the trade! Many small changes to your posture, stance, and angle can make a huge difference in how you look in a photo. As springs rolls into summer, the picnics, barbecues, and beach days will mean more photos taken and shared on social media. Learn these tricks below so you can show your best self to the world! Take Multiple Photos The first rule is to never take just one photo! Make sure you, or the photographer take a few shots of each pose. That ..read more

You might not put much thought into what lipstick shade goes best with your sunglasses, but you should! Your sunglasses are a huge focal point of your face, so they majorly affect your make-up and overall look. Choose the wrong shade and you could look too over-the top or mismatched. Take a look at our tips below for go-to lipstick shades for your favorite pair of sunglasses. Retro Sunglasses (Including Wayfarer, and Cat-Eye Shapes) These classic sunglass shapes demand an equally classic lipstick shade. Go for tried-and-true red lipstick shades. Don’t be afraid of a bold lip, but make sure th ..read more

Whenever you buy a great new pair of sunglasses, you know you want to show them off to your social network! But after taking a few selfies, you may be wondering why you can’t get the perfect shot. We’ve gathered the best tips to get you taking great selfies every time while sporting your favorite sunglasses. Make Sure You Have the Right Sunglasses for Your Face Shape You can’t take a great selfie if the sunglasses aren’t flattering on you. So make sure you know what styles are best for your face shape before you go shopping.  Here’s a quick guide:  Oval face - This is the most v ..read more

Though no two faces are exactly alike, there are similarities – particularly in the shape of people’s faces – that will help determine what style of sunglasses best suits yours. It’s common for retailers like us to break down face shapes to these four: round, oval, heart and square. Before we go into details on each one, let’s first focus on how you can quickly and easily determine the shape of your face. DETERMINE YOUR SHAPE First, make sure you have a mirror, bar of soap and dry erase marker. Next, pull back any hair around your face. Using the marker, trace the outline of your face on the ..read more

  As a longtime sunglass retailer, there are inevitable truths we run into time and time again. Here’s one:  No two faces are ever exactly the same.Because of that, sunglasses that sit perfectly on one person’s face, will sit differently on another. Why is this important? Because fitting – how sunglasses not only feel, but rest on your face – is the number one reason for returns. For this reason alone, it’s best to purchase sunglasses in a store where they can make adjustments almost immediately. Take our Newport Sunglass Shop in Rhode Island, for example. There we have a heating ..read more