The Most Lucrative B2B Ecommerce Strategies 2023
Aritic PinPoint Blog
by Ankit Prakash
1y ago
The B2B eCommerce market is booming, and companies are finding new ways to make money from it every day. In fact, according to a recent report by Kenneth Research, global B2B eCommerce will grow steadily, increasing by about 14.4% each year over 2020–2030. That’s a huge number of dollars that businesses are making!  So what does this mean for you? If you’re looking to get into the world of B2B eCommerce, now is the perfect time to do so. Here, we will outline some of the most lucrative B2B eCommerce strategies and how you can make your company successful with them. What is B2B eComm ..read more
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15 Common Mistakes in A/B Testing
Aritic PinPoint Blog
by Pritha
1y ago
If you want to know the secret to a great customer-brand relationship, it’s A/B testing. Everything that comes before your customers must be tested – be it your landing pages, website, email, website templates, ad concepts, or color palette. If you want the best (and accurate) results, A/B testing statistics is the best way to it. Let’s put it this way. A third opinion is always helpful. Suppose you are planning to buy a house. You will ask several friends who have recently bought one, you will look several websites to find the best deal, and you will obviously take opinions on whether you sho ..read more
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[Infographic] The Inbox Maze – How Email find its way to the right recipient
Aritic PinPoint Blog
by Ankit Prakash
1y ago
Marketing automation platforms generate engagement among the target segment of subscribed leads through the multiple stage of marketing and sales funnel. After an email trigger for the targeted lead from an automation workflow of marketing automation platform like Aritic PinPoint, it goes through email delivery partners and finally lands inside the target mailbox of the lead. Here are few of the stages through which the email delivery happens in the mailbox- IP and reputation check Email bounce check Blacklist reputation check Security and authentication check After an inside the mailbox of ..read more
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[Lead Experience Guide] 5 Ways to Generate Quality Leads With Chatbot Integration
Aritic PinPoint Blog
by Sam Makad
1y ago
Chatbots are all the rave in tech town. And not just because they are some far-fetched version of a futuristic tech gone right, but because they are simple and efficient enough to generate tangible results within no time. Implementing chatbots for improved lead generation and lead experience can be game-changing for your sales reps, especially when the expectations of prospects are at an all-time high. Google reports that 61% of the prospects expect brands to deliver personalized lead experiences. And marketers have caught up with the trend, with 90% of them agreeing that personaliz ..read more
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Marketing Automation Performance: Stats and Facts Update 2023
Aritic PinPoint Blog
by Pritha
1y ago
We’ve already talked about how marketing automation for multiple channels can give your business a steady boost. Also, we’ve shown you how marketing has evolved over the years. In this infographic, we have compiled some of the compelling stats and facts that indicate the excellence of marketing automation performance tool can add to your marketing-sales campaigns. It is not us who are vouching for marketing automation performance; brands and users worldwide have agreed that automation is the future, and we are very well on the right track. Marketing Automation Performance: Stats and ..read more
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The Real Marketing Automation Beyond 2023
Aritic PinPoint Blog
by Pritha
1y ago
Marketing automation systems are continuing to make a breakthrough for B2B businesses. The market value of marketing automation systems has touched $5200 (in US$ millions). According to reports, the annual growth is of 30%+ this year. Businesses are recognizing the need to personalize and customize their selling points, to unify all information in one central dashboard, and create a consistent customer experience. When businesses start implementing inbound marketing methodologies, they start gaining organic visitors. These visitors are segmented into three major categories: the top funnel, whi ..read more
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[An Infographic] 11 Astounding Tips To Achieve High Inbox Delivery
Aritic PinPoint Blog
by Jnana S Rao
1y ago
High Inbox delivery is mandatory, and there is no place for messages landing in the spam box. Did you hear about the new US Postal Service (USPS) that will allow people to get a sneak peek of their mail before it arrives? Yep, this is for the postal mails that we get. Now, according to the news, you can opt for an email notification for this update. In the update, you will get an image of the front part of your letter that is ‘arriving’ in your mailbox soon. While reading this, I realized that in order to send out such updates to every individual a high-end email system is going to be the firs ..read more
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A Beginners Guide to Real-estate Marketing Automation
Aritic PinPoint Blog
by Pritha
1y ago
On one hand, 84% of all buyers found crucial information online that helped in their home search. On the other hand, home sales clocked a 7.5% rise in October of 2022 as compared to the same time last year. The Real-estate industry is probably the most lucrative industry as the median sales price increased to $408,800 from $344,400 a year earlier. All this information combined together is enough to say that real-estate marketers and agents are steadily competing to get attention online. Like every other industry, real estate is also relying heavily on sending relevant marketing messages than j ..read more
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Is Marketing Automation different than Email Marketing Automation?
Aritic PinPoint Blog
by Ankit Prakash
1y ago
Email marketing is not the same as Marketing Automation. Email marketing can be automated with a marketing automation tool. Confused? Let’s start from the beginning again. Email marketing automation tool is a simple tool used to create emails and send them to a static contact list. Campaign Monitor notes that every $1 investment in email marketing can give a return of $40 revenue. This means B2B email marketing automation has a great ROI. Since every business has an email address, it is easier to stay connected via emails. You can communicate, collaborate, and build a professional relationship ..read more
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26+ Marketing Resources for High Converting Email Campaigns
Aritic PinPoint Blog
by Pritha
1y ago
With all the reports of inbox overloading and deliverability issues, emails were supposed to get a setback; until the reports of Q4 2016 hit the internet. According to the report from Experian– A 14% rise in email volume was noted in Q4 2016 as compared to the same quarter the previous year. There was also a spike in the revenue per email value from $0.06 in Q3 2016 to $0.08 in Q4 2016. The trend continued in 2021 with 4.3% rise in email volume per day. This report makes it evident that is on the rise and marketers will see results if done properly. Since the open rates and revenue per . The ..read more
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