Introduction In the world of retail, stores that get the highest sales with the highest profit margins are the ones regarded as successful. To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. To prevent these problems from ha ..read more

What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Let’s find out. UNILATERAL MINIMUM ADVERTISED PRICE (“UMAP”) MANUFACTURER’S SUGGESTED RETAIL PRICE (“MSRP”) It is common to hear UMAP and MSRP thrown around in the same context and used interchangeably at times, but there are distinctive differences between the two. Misusing these terms can cause great confusion when communicating with sellers, so it is important to know the difference whe ..read more

No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand. Manufacturers and brand owners today have access to tools and technologies that can help them protect their brands in the marketplace more effectively than they’ve ever been able to before. For example, a brand selling through online resale channels can now supplement its reseller pricing policy—a tool that has been around for many d ..read more

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Very few businesses do this, and that’s understandable. Calculating brand value is a tricky and imprecise science. You know that Coca-Cola, Apple, and other world-dominating companies all have brands worth tens or even hundreds of billions of dollars, making it among their most valuable assets. But believe it or not, if your company sells online — and your ..read more

Increasing online sales – what other guides are missing? The fact that Amazon surpassed Walmart in 2019 as the world’s largest retailer makes two things clear. First, more people than ever are making their purchases online. Second, the staggering amount of online consumers is bringing more retailers to the internet every day, fueling fierce competition in every product category. How can you set yourself apart, and increase online sales, when so many retailers are selling similar and even identical products? Most articles on increasing online sales offer advice that is very basic and often obvi ..read more

What’s more important to develop for our products - MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Let's find out. The post MAP Pricing vs MSRP: What’s The Difference appeared first on Trackstreet ..read more

When you have disorganized, scattershot channel management, you could be putting your business and brand at risk. Here’s why you need an online dealer management portal. The post Why You Need a Dealer and Distribution Management Portal appeared first on Trackstreet ..read more

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