KEEN x Only NY Launch Limited-Edition UNEEK Sneakers
HYPEBEAST » Footwear
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3h ago
KEEN and Only NY have teamed up to release a limited-edition version of the iconic UNEEK sneaker. Celebrating a decade since its debut, the UNEEK has been revamped with a magnet hue and balsam accents, injecting a bold and lively essence typical of Only NY's designs.  A mainstay of both gorpcore and outdoor culture in the streetwear scene, KEEN has made significant inroads from Japan, where it dominates at events like Fuji Rock festival to high-profile runways in Paris. Similarly, Only NY has embedded itself into the fabric of New York, drawing inspiration from the city's vibrant culture ..read more
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KidSuper Reimagines LaMelo Ball's PUMA MB.03
HYPEBEAST » Footwear
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8h ago
Colm Dillane has built a reputation for delivering bold designs, and performances, via his label KidSuper. Beyond the brand's designs, its collaborative work with the likes of Canada Goose and Starbucks have cemented KidSuper has a major force in fashion. Its most recent collaboration pairs the brand with PUMA, taking on LaMelo Ball's third signature shoe -- the PUMA MB.03 -- and combining it with an accompanying apparel range. KidSuper isn't the only one known for eye-catching designs -- Ball has time and again covered his kicks in some of the wildest arrangements found in the basketball sho ..read more
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Twenty Years Later, the HUF x Nike Air Max 1 "Brilliant Orange" Is Coming
HYPEBEAST » Footwear
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11h ago
It's been two years since Nike SB connected with HUF to pay homage to its founder, Keith Hufnagel, with three special SB Dunk Low colorways. A year later, it was rumored that the two would again reprise their partnership with a re-release of their collaborative gray and neon green Air Max 1 from 2004, with it set to take place 20 years later in 2024. Adding to the excitement, a first look at the duo's "Brilliant Orange" colorway that was created as just a sample in 2004 has now surfaced. While we await a preview of the aforementioned re-release, a one image reveal of the "Brilliant Orange" pa ..read more
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Diadora Is Motivating Italian Athletes To Go the Extra Mile
HYPEBEAST » Footwear
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16h ago
Diadora has helmed Italian sportswear for over 75 years, expanding its horizons across running, football, tennis, and more. The pioneering brand has become a go-to for athletes on and off the field, defining athletic uniforms worldwide while continuing to innovate with state-of-the-art technology that makes your workout faster, smoother, and more impactful. From outfitting World War II veterans in battle to creating the first tinted football boot, Diadora’s history is anything but ordinary. The Italian imprint held an interactive activation in Venice to showcase its boundary-breaking advancem ..read more
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Nike SB Vertebrae Surfaces in a Minimal "Georgetown" Colorway
HYPEBEAST » Footwear
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21h ago
Following the reveal of the Nike SB Vertebrae in "Summit White," "University Red" and "Bison", Nike continues to expand its offering with a new colorway. The model, which was launched earlier this year, now arrives in a "Georgetown" iteration, boasting a suede and mesh make. Under Nike's skate banner, the shoe arrives in lightweight upper featuring perforations for breathability and a rubber cup sole for enhanced comfort featuring a cored-out honeycomb tread for added flexibility. Taking on a grey suede and white mesh combination, the Swoosh is highlighted in "Obsidian" to complement the heel ..read more
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Nike Brings Home The Gold With the Air Max 1 "Olympic"
HYPEBEAST » Footwear
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1d ago
Nike is commemorating the Paris 2024 Olympics with the Air Max 1 "Olympic." The shoe's white mesh base offers breathability for strenuous activities, while suede overlays in navy blue and grey deliver a complementing pop of color. It goes for the gold with the panel swooshes, while hints of red can be found on additional branding details like the tongue tag, insoles and embroidered Nike Air logo — completing the Team USA colors of red, white and blue. The sneaker rests on a white midsole with the visible Air Max unit and a black outsole, while white laces tie the shoe together for a clean fin ..read more
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Unboxing the Air Jordan 4 "Industrial Blue"
HYPEBEAST » Footwear
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1d ago
At the start of the year we asked the question "Will the Air Jordan 4 jump over the Air Jordan 1 in 2024?" After four months, the answer seems to be a resounding yes. Between high-powered collaborations like the forthcoming A Ma Maniére pairs, the introduction of the Air Jordan 4 RM and the return of classic looks like the "Military Blue" colorway, the Air Jordan 4 is set to take the throne in celebration of its 35th anniversary. Focusing on the aforementioned "Military Blue" pair, which Jordan Brand has renamed to "Industrial Blue" (though it's worth noting that the shoe box maintains the or ..read more
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"MX Grey" Graces the adidas AE1 Low
HYPEBEAST » Footwear
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1d ago
Anthony Edwards and the Minnesota Timberwolves are quickly proving that they are ready to make a run this postseason as they've just cemented a 2-0 lead on Devin Booker and the Phoenix Suns. Alongside Edwards' explosive game one performance, he revealed a low-top version of his red-hot debut signature shoe -- the adidas AE1. Appropriately named the adidas AE1 Low, he has worn the new silhouette in both games, though has not shared when it will be releasing to the public. Despite its release period remaining unknown, an early look at adidas' official imagery for the upcoming "MX Grey" colorway ..read more
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Off-White Covers Travis Scott's Jordan Jumpman Jack
HYPEBEAST » Footwear
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1d ago
Travis Scott has quickly cemented himself as one of Jordan Brand's most prominent collaborators, earning the top spot in the two years of Nike sharing its most popular SNKRS launches list thanks to his work on the Air Jordan 1 Low OG. As a result, the Jumpman team has awarded him his own signature shoe -- the Jordan Jumpman Jack. The new silhouette is set to debut in its initial colorways of "University Red" and "Sail and Dark Mocha" later this week, with many more on the way. Adding to the expansive list of upcoming Jordan Jumpman Jacks, a new off-white-covered take on the shoe has been spot ..read more
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First Look at the Air Jordan 1 High OG "Midnight Navy"
HYPEBEAST » Footwear
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1d ago
When it comes to the Air Jordan 1, there's no doubting its importance to Jordan Brand as it continues to star as a focal point in its seasonal lineups. With its 40th anniversary just around the corner, rumored releases like the Air Jordan 1 Hi '85 "Bred" and Air Jordan 1 Low '85 "Royal" have sneakerheads excited for 2025. Though in the meantime there are plenty of launches taking place throughout this year as the Air Jordan 1 High OG is set to appear in new and familiar looks. Adding to the list of upcoming drops, a new "Midnight Navy" has surfaced. Equipped with an all-leather upper, the sne ..read more
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