Have you ever noticed that some blogs have a consistent voice no matter which page you read? Take Kinsta, for example. Whether you’re interested in web hosting or becoming a technical writer, your experience rarely changes. You can tell it’s a Kinsta piece even if you remove all identifiable branding elements. So, what do they use to achieve such harmony within their articles? A style guide! A 2020 Sprout Social report found that 40% of customers believe memorable content makes you stand out above the competition, and 33% think that a distinct brand voice makes a massive difference to your b ..read more

First, fate threw us the pandemic. Now, it’s a global recession. Whether your business is thriving or succeeding, the only constant over the past few years is change. For many that take a negative view of the future, the marketing budget will be the scapegoat to balance future unknowns. But isn’t that a shortsighted approach? The sales funnel for B2B purchasing isn’t particularly quick. Limiting your marketing budget also means cutting down on conversion opportunities with loyal customers and underestimating their drive to help you weather the economic downturn and emerge as a winner. So, wh ..read more

Do you take pride in the name your parents gave you? Do you twitch a little when people get it wrong, even after you have explained how to spell it? I know I do. Companies are the same. They care about the proper spelling of brand names as much as we care about our family names. But in the content marketing world of blogs and social media, where writing rules are relaxed, it’s natural to ask why spelling is important. One answer is that bad spelling impacts how potential customers view your company. In a 2022 Tidio study, more than 97% of people said grammar mistakes influence their impressi ..read more

Your content might be the best thing since hot chocolate, but people won’t read it if you miss one element. So, what’s more important than excellent research and impeccable writing skills? It’s the page title. Online readers are bombarded with content — in a constant state of “content shock”. According to Contentsquare’s 2021 Digital Experience Benchmark report, the average time spent by online readers on a webpage (across industries) is around 54 seconds. With the odds of breaking through the noise stacked against you, understand your page title as the tantalizing teaser that compels reader ..read more

Featured snippets balance the seemingly competing goals of Google and businesses wanting to optimize their appearance in relevant searches. Google wants to give searchers the most useful information in the search engine results pages (SERPs), so it frequently updates its algorithms. Google also answers queries using rich results and knowledge panels — which result in two-thirds of Google searches ending without clicks to other web properties. Both instances make it difficult for businesses that want to appear at the top of Google search to get the most visibility for their brand. Google’s so ..read more

Today, a book nearly two years in the making officially launches! Writing for Humans and Robots: The New Rules of Content Style is officially live in both Kindle and print editions. Digital Marketers Praise “Writing for Humans and Robots” The book comes recommended by expert marketers that include: Andy Crestodina, Co-Founder of Orbit Media Studios Kaleigh Moore, prolific Freelance Writer and Co-Host of The Freelance Writing Coach Podcast Ryan Robinson, Full-Time Blogger & Podcaster Tracey Wallace, Content Strategist at Klaviyo, formerly MarketerHire and BigCommerce James (“Jimmy ..read more

This is a sponsored post written for LinkGraph. Researching keywords and coming up with blog post topics is a time-consuming effort. Not to mention, you also need to come up with content that can generate leads via search engines and help you be successful on social media. Most content marketers turn to content marketing plans to solve this issue. In fact, a 2022 HubSpot report shows that 90% of content marketers are happy with what they spend on content planning and will spend the same in 2022. Still, the same HubSpot report finds that creating unique content that generates leads is st ..read more

We’re living in an age of content overload. For every minute of the day, there are: 210 million emails sent 15.2 million text messages sent 4.2 million Google searches 510,000 comments posted on Facebook 350,000 tweets sent out Picture finding multiple emails from mailing lists you didn’t sign up for in your inbox. Imagine opening your messaging apps — or hearing the constant pinging of notifications signaling everything that demands your attention. Think of the fake news that quickly spread on social media. Doesn’t that all sound exhausting? No wonder content fatigue is a thing. Wit ..read more

Please note: this article contains an affiliate link. I get it — regardless of how experienced you are, lead generation is a difficult process that’s much easier to do wrong than right. You may end up spending hours with no real results to show. OptinMonster is a tool that aims to change that. It empowers you to drive conversions by using lead capture templates and what they call a “targeting and segmentation engine” to target specific audiences at specific times. The company behind it is Awesome Motive, and you might recognize them from other resources and tools such as WPBeginner, Easy D ..read more

Please note: this article contains affiliate links. Over 42% of all websites are powered by WordPress. Why? Because it’s easy to set up and use. Get hosting, install WordPress, plugins, and a theme. That’s the WordPress setup drill. It’s simple, but it can be tedious. Here’s the good news: You can simplify the process with iThemes. It’s a strong candidate if you’re looking for a single service that offers one-stop WordPress solutions. In this iThemes review, I’ll give you the lowdown on what makes the service stand out. Here’s what you’ll learn: Jump Ahead to a Specific Section: iTheme ..read more