The 2023 FIFA Women’s World Cup is on – and celebrations aren’t limited to the physical world. A number of innovative activations on Snapchat ensure that fans everywhere can feel like a part of the action. Snap’s 2023 FIFA Women’s World Cup Lenses While AR activations can be fun, they don’t often add much real value for people actually following the sport. Snap’s USWNT (the US Women’s National Team) Team Tracker Lens uses brand new tech and classic Snapchat style to display real-time team and player information. Another lens can be used to preview Stories augmented with content from th ..read more

  The metaverse can be summed up as the augmented world. So, naturally, it has implications for travel. How and when people travel may both seriously change as spatial communication and digital twins make some kinds of travel less likely, while AR and automation reimagine the travel that we do engage in. A report by Booking.com for Business, titled “The Future of Business Travel” explores the next 30 years of travel. AR and Space Hotels The report begins with “A Timeline of Future Business Travel Predictions.” To the potential dismay of augmented reality enthusiasts, the report puts AR i ..read more

  The German luxury automaker Mercedes-Benz recently introduced its Vision One-Eleven concept car the Vision One-Eleven. On top of incorporating sustainability with its electric motor engine alongside a dynamic redesign, Vision-One Eleven uses Magic Leap 2 AR glasses for a more immersive car experience. This approach reflects Mercedes-Benz’s commitment to creating better cars that provide the best possible driving experience to consumers while accommodating concerns about sustainable driving and introducing new tech. By partnering with Mercedes-Benz, Magic Leap also takes another st ..read more

  Swiss tech company Scandit recently announced its newest addition to its smart data capture product line – the MatrixScan Find. Using AR overlays, MatrixScan Find enables users to efficiently search for products or packages they need among multiple items. This new feature is the latest solution in Scandit’s MatrixScan line which also includes MatrixScan Count and MatrixScan Augmented Reality. Available on iOS and select Android devices, the Find feature is designed to scan multiple items simultaneously and identify the target item for faster selection. Smart data capture can ..read more

  Whether you’re an American fan of British football, or a citizen of the British Commonwealth spending time in the States, the Premier League Summer Series might be just what the doctor ordered. The first-ever Premier League Summer Series will see six football clubs face off in five US cities from July 22 to July 30. Even if you can’t watch the matches live and in person, you can find trophies thanks to an AR experience from ROSE. “The Hunt Is On.” – Celebrating the Summer Series in AR Over the years, digital experience company ROSE has worked with industry giants including Mastercard ..read more

  As if our smartphones weren’t already incredible enough, startup company AR-Generation is using them to bridge the gap between the real and virtual worlds. With their new cutting-edge app, you can create 3D models with only your smartphone and use them for any AR or metaverse application. Introducing MagiScan Meet MagiScan, an AI-powered 3D scanner app that produces high-quality 3D models for any AR or metaverse application. Developed by AR-Generation, a member of the NVIDIA Inception program, MagiScan is the first and only 3D scanner in NVIDIA Omniverse, a real-time 3D graphics collab ..read more

  Over the years, the e-commerce sector has experienced enormous expansion, allowing customers to buy from the comfort of their homes. However, the option for shoppers to physically engage with things before purchasing is one feature that Internet shopping needs to include. This is where augmented reality enters the picture and completely changes online shopping. AR provides an immersive and engaging purchasing experience connecting both the online and offline worlds by superimposing virtual features onto the real world. According to Threekit, there will be 1.4 billion AR device users by ..read more

  Historically, Niantic has made much of its money through in-app purchases on its free-to-play games like Pokémon Go. However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of France (and in Virbela, if you got a golden ticket from PwC). Niantic took the opportunity to announce a new ad format coming to its AR games. “Rewarded AR ads is a revolutionary new ad product from Niantic, which use ..read more

  SYBO, the game studio responsible for the popular mobile game Subway Surfers, has pushed the boundaries of gaming with its first in-game augmented reality feature known as Subway Studio. The landmark expansion contributes to the growing appeal of AR gaming. Subway’s AR feature lets players bring the exciting Subway Surfers world into their own lives, giving them a way to use their imagination and creativity. Subway Studio gives players the ability to connect, share stories, and make their creations using their beloved Subway Surfers characters in their real-life surroundings. “Subway ..read more

  Apple unveiled its first mixed reality headset, the Vision Pro, at this year’s Worldwide Developers Conference (WWDC) on June 5, 2023. The company’s “first spatial computer” will enable users to interact with digital content like never before by leveraging a new 3D interface to deliver immersive spatial experiences. The Vision Pro marks a new era for immersive technologies, and it can potentially be used to bolster efforts in using such technologies to improve communities. How the Vision Pro Headset Can Strengthen Efforts to Transform Orlando Cities around the world are starting to app ..read more