No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very bold move. A few readers laughed, most dismissed the idea and when on ChatGPTing (or ChatGPTeing I’m not sure about the spelling, GenAI hasn’t yet hallucinated it). Yet a short piece by MIT is hinting that, maybe, our hunch wasn’t so biased after all.    Nobody Understands How AI Works How AI works is a mystery according to MIT reviewer Melissa Heikkilä — Image produced with M ..read more

This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI one can legitimately feel bewildered. Every day we are overwhelmed with new GenAI tools, all deemed more “revolutionary” than those we had the day before. But do these tools really make us more intelligent, or on the contrary are they a way of outsourcing the intellectual work we did ourselves in the past? We asked ourselves here what would be the characteristics of intelligent human writing, as we promote it within our 100% human-generated content initiative. S ..read more

What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able to answer a few basic questions about using the tool and review some of its latest features. It’s worth noting that Bruno isn’t ecstatic about most of them. The New Features of LinkedIn Under the Microscope We’ve been using LinkedIn professionally for 20 years, a tiny bit less than the age of th ..read more

What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya Bencheva, the CEO and founder of Native Spaces, to share her reflections on that subject. Little did I imagine, when I first contacted Tanya, that there were so many options for smaller brands. It’s certainly up for grabs and our readers should definitely give it a thought.  2024 Olympic Games in Paris: Luxury Venues ar ..read more

We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers and our 100+ clients. So you’ll find a badge on the right, below our 100% human-generated content logo, so you can check our credentials. Here’s an excerpt taken from the description of this label explaining why it was awarded to Visionary Marketing. Visionary Marketing amongst the top 25 marketing opinion leaders according to Thinkers 360 Visionary Marketing has been recognised as o ..read more

How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that simple and many questions remain. Here are our thoughts on the subject even though there are more questions than answers. It seems to us more suitable than developing an ideological pitch and demanding that fact ..read more

Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024. As part of the program, Visionary Marketing interviewed Mark Schaefer, one of the world’s most renowned marketing bloggers, to gain insights on how marketers should approach the new content shock caused by AI. Schaefer’s answers were thought-provoking and valuable for both established and a ..read more

According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to specific CX applications? Forrester’s analysts surmise that using massive bodies of data and large language models (LLMs), one could achieve better interactions with customers, therefore elevating customer experiences, and contributing to growth. That is to ..read more

Are Gen AI and content compatible? Adobe organised a round table discussion on that subject during their Experience Makers conference in Paris in early November. The debate brought together a few digital experts. During this discussion, I mentioned that there were limitations to Gen AI images and that they weren’t technical. Others contended that it was just a matter of prompt engineering. Writing a good prompt may be recommended, but the limitations of Gen AI image generation tools extend far beyond that. Such is my point, which I substantiate in this piece with insights derived from a one-ye ..read more

Visionary Marketing spoke with Catherine Crook ­– senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as a senior gas program manager. The software is used for tracking systems, the issue of climate change, and more. Catherine provides a very insightful view on the emerging GIS that is becoming an autonomous type of tracking space. However, there is a need for students to understand and find an interest in what GIS really is. A day in the life of a G ..read more