92% of FSBOs End Up Working with REALTORS. Here Are Pro-Tips To Win Their Listing
eReal Estate Coach | The Path to Performance Blog
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1M ago
Why do people try FSBOs instead of listing with a REALTOR? The answer might surprise you… A lot would assume it's all about commission, but only 40% of sellers do it for that reason. That means 60% don't! Another interesting fact: Only 5% of people will never use a REALTOR. The othere 95% are open to it. In fact, did you know 92% of FSBOs will end up working with a REALTOR? The question is: Will it be you or your competitor? You need to reach out to them. There's a 4-6 week incubation period for most FSBOs. So, commit to working with them for that time. When calling them, use this magic senten ..read more
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Should You Consider Starting Your Own Podcast?
eReal Estate Coach | The Path to Performance Blog
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1M ago
Question: Should you have your own podcast? Absolutely! It's a powerful tool to boost your influence and authority in your local market. By focusing on your niche, you become an expert and build authority over time. Another benefit? You can connect with influential people in your community. Create a list of top movers and shakers and invite them to be guests on your show. It's a win-win—you'll elevate your podcast's status and forge valuable connections. Podcasting is straightforward—all you're doing is asking questions. Make it easy for your guests by providing a list of questions b ..read more
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How To Use AI to Turn Your Website into a Magnet for Potential Clients
eReal Estate Coach | The Path to Performance Blog
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1M ago
Your website should be a magnet for potential clients. Think about it: when someone recommends you, the first thing others do is Google you. And if your website looks outdated, it's a turn-off. So, let's talk about how to create a standout website that dominates your market. First, your website should reflect the lifestyle of your niche. If you're in a bustling city, showcase the urban lifestyle. If you're in a scenic area, highlight the natural beauty. Second, make search functionality a priority. Your website should seamlessly connect to local MLS for easy property searches. Third, make it h ..read more
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Winning Against Zillow: How to Dominate Mindshare in Your Local Real Estate Market
eReal Estate Coach | The Path to Performance Blog
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1M ago
When somebody hears the word “real estate” in your market, what do you think comes to mind? For most Americans, it's instantly Zillow. They've taken over this position in consumers' minds, being the first place they go for searches and home values. So, how do we compete against a billion-dollar company? A lot of you have given up and said, I'm just going to start buying my leads from Zillow. Keep in mind that's a negative 32% ROI, meaning for every $10 spent, you lose $3.20. So, how do you win against Zillow and take over “Mindshare” in your local community? You can't do it entirely, but it'll ..read more
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Podcast #60- Building a Tribe, Marketing, Negotiating, and Creating a Sense of Urgency with Dr. Yaniv Zaid “Doctor Persuasion”
eReal Estate Coach | The Path to Performance Blog
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1M ago
Known to the world as "Doctor Persuasion", economist, realtor, mediator and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation and persuasion.  He is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and the "Sales Bible ..read more
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Real Estate Market Alert: Rents Declining, Massive Opportunities for Investors! ??
eReal Estate Coach | The Path to Performance Blog
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1M ago
For the last three months, rents have been on decline, and that's kind of a shock. We saw rents skyrocket during covid, but now there's pressure coming into the market. Two things have happened: First, people are starting to come back into buying houses again, so they're leaving their rental units to buy houses, a small trickle there. Another big part is the fact that 500,000+ new units across the country were built and came online last year, and 400,000+ are coming online this. So what's the opportunity for us as REALTORS? Well, one opportunity is to target mom and pop investors in your local ..read more
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The “Local Business” Secret for Skyrocketing Your Real Estate Referrals
eReal Estate Coach | The Path to Performance Blog
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1M ago
Heading into the new year, here's a game-changing strategy for you: Open up your CRM, scan your sphere of influence, and pinpoint all the business owners. Start by reaching out to them. Call and ask, "Hey, Jim, how's the new year looking for you? How did last year finish off?" Share your plan, "I want to start endorsing a local business every week on my social media, and I'd love to feature yours. I just want to promote local businesses I admire. No strings attached. Are you cool with that?" They'll likely say yes, appreciating the gesture. Be the Go-Giver. Lead with their needs. Within a week ..read more
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2 CMA Tweaks for Selling Every Listing You Get—Faster & For Top Dollar
eReal Estate Coach | The Path to Performance Blog
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1M ago
Hey, team, got two game-changing ideas for your upcoming Comparative Market Analysis (CMA). As you gear up for the next week or two, consider adding these to your arsenal. Number one: Identify the strongest competitor and share this insight with the seller. During the CMA, explain, "Mr. and Mrs. Seller, we're diving into a CMA, much like an appraisal. Analyzing three sold properties, three active ones, and three that didn't sell. My suggested price is based on this, but I want to highlight a key competitor. This is the one we need to go head-to-head with. Buyers are likely considering these tw ..read more
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How To Turn Negative Reviews & Criticism into Opportunities
eReal Estate Coach | The Path to Performance Blog
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2M ago
Have you ever faced a bad review? If not, you will at some point in business. It's inevitable. So, what's the game plan when it happens? Here's a nugget: 94% of consumers, according to a recent study, let a bad review sway their decision to avoid a business. You've probably done the same on Yelp or elsewhere. The key? It's not just the bad review itself, but how many positive reviews balance it and whether the business responded. Surprisingly, 53% of consumers expect a business to respond to a bad review, yet 63% say businesses rarely do. Here's the kicker: 45% of consumers are still open to d ..read more
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5 Simple Steps to Maximize Real Estate Referrals in 2024
eReal Estate Coach | The Path to Performance Blog
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2M ago
Received a referral lately? What's your reward program for the person who sent it? Not about closing deals, but acknowledging referrals. Let me walk you through a five-step plan to revamp your referral program for the new year. You need a systematic approach to increase referrals and business. Step one: Upon receiving a referral, thank them with a small, personalized gift—$25 to $50. A handwritten note makes it special. Express gratitude and mention you'd love more referrals. Step two: After the first appointment with the client, reach out to the referrer via call, email, or text. Share your p ..read more
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