As a marketing agency, we understand the importance of search engine optimisation (SEO) for our client’s businesses. SEO forms a critical aspect of digital marketing and helps businesses to improve their online visibility as well as help them to achieve their marketing goals; whether that’s to encourage more traffic to their website or generate more leads and sales.  In this blog, we’ll be bringing it back to basics and giving you SEO 101; helping you to understand more about optimising your business’ presence online in the search engines and whether it is something to invest time into ..read more

Table of Contents Introduction Understanding the Power of Local SEO Setting the Foundation: Optimising Your Website Claim and Optimise Your Google My Business Listing Building Local Citations Creating Hyper-Local Content Leveraging Online Reviews Structured Data and Schema Markup Tracking Your Local SEO Success Conclusion Introduction In today’s digital age, local businesses have an incredible opportunity to thrive in their local markets through Local SEO (Search Engine Optimisation). This comprehensive guide will walk you through the strategies and tactics to dominate your local market a ..read more

As a marketing agency, we understand the importance of search engine optimisation (SEO) for our client’s businesses. SEO forms a critical aspect of digital marketing and helps businesses to improve their online visibility as well as help them to achieve their marketing goals; whether that’s to encourage more traffic to their website or generate more leads and sales.  In this blog, we’ll be bringing it back to basics and giving you SEO 101; helping you to understand more about optimising your business’ presence online in the search engines and whether it is something to invest time into ..read more

Merchant promotions give online retailers the opportunity to get creative with their special offers for shopping ads online. Throughout the year there are many opportunities for creative merchant promotions, but by far the most active and lucrative time of year is the final quarter. Seasonal holidays such as Halloween, Black Friday, Christmas and New Year create ideal opportunities for many industries, especially those in gifting.  Merchant promotions are a great way to make the most of the cultural events and seasonal trends to attract new customers and get your brand name out there to h ..read more

Instagram SEO is the process of optimising your profile and content to increase the chances of  appearing in search results within the platform. There is no one size fits all approach to success on Instagram, a combination of efforts across the typical social media practices around engaging content, studying analytics, entertaining and informing, should be used alongside Instagram SEO practices to all work together. There are some Instagram SEO fundamentals that can be applied to your business profile and your content help you gain visibility, reach both existing and new audiences – as wi ..read more

Every day we draw strong associations with the brands around us, often without even realising it. Some of the most successful brands in the world have spent years developing their identities and their brands into what they are today, seamlessly fitting into our lives and instantly recognisable. Developing a strong brand identity is vital to survive within your industry and to position your brand in customers minds. The key to a strong brand identity is to develop and build on a unique brand mission statement, have a recogniseable appearance, clear values, and foster global customer loyalt ..read more

Although it may seem that Google Analytics 4 (or GA4) is something new, it officially launched in the 4th quarter of 2020 in beta status, quickly being pushed to the front of the queue over Universal Analytics (UA/GA3) by Google when it came to installing analytics tracking on a new website.  You may or may not yet have come across GA4. You may, like some have taken a look at it and quickly reverted back to UA. However, with the recent announcement of Universal Analytics being put to bed in July 2023, it’s now time to start taking GA4 seriously and start using it. What Will Google Analyti ..read more

If you haven’t heard of the Google MUM update by now, then it will pay to get an understanding of what is to come, and how you can prepare your website for it. Let’s dive in! What is Google MUM and how does it work? Announced in May 2021 at the Google I/O virtual event followed by a blog post from Google’s Pandu Nayak, Vice President of Search, the Google MUM update (Multitask Unified Model) is an AI-powered algorithm that aims to solve one of the many problems users encounter with search: having to type out many queries and perform many searches to get the answer you need. It intends to answe ..read more

Conversion rate optimisation, sometimes known as website optimisation is the process of making changes to a website with the aim of increasing the number of visitors taking the desired action, known as conversions. If you are using marketing channels to drive traffic to your website and your website isn’t optimised to convert, you are losing out on potential new customers or sales.  For example if your website is converting users at 1% and you are driving £100,000 worth of revenue per month and we made small tweaks to the website allowing your website to convert at 1.5% you have created a ..read more

As a marketing agency, we understand the importance of search engine optimisation (SEO) for our client’s businesses. SEO forms a critical aspect of digital marketing and helps businesses to improve their online visibility as well as help them to achieve their marketing goals; whether that’s to encourage more traffic to their website or generate more leads and sales.  In this blog, we’ll be bringing it back to basics and giving you SEO 101; helping you to understand more about optimising your business’ presence online in the search engines and whether it is something to invest time into ..read more