How to attract more volunteers and board members to your nonprofit
Nonprofit Marketing Academy
by jolynndeal@gmail.com
1y ago
Every nonprofit leader strives to have a strong volunteer base and active and engaged board members. And many nonprofit leaders are blessed to have reached that level of success. So, what can you do to make it a reality for your nonprofit? Successful volunteer and board member programs have at least one thing in common. They are created with a focus on an excellent customer experience. Think of volunteers and board members as your customers. They are giving you (that means no cost to you) their most precious commodities: their time and expertise. Your job as a nonprofit leader is to make the p ..read more
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How To Attract The Right Audience To Your Nonprofit
Nonprofit Marketing Academy
by jolynndeal@gmail.com
5y ago
One of the biggest mistakes marketers can make with nonprofit marketing is following a one-size-fits-all strategy. Yes, we are strapped for time. Many nonprofits are working with limited staff. Most are trying to do more with a limited budget. But even with those restrictions, if we don’t create the right kind of marketing, it’s a wasted effort. The one-size-fits-all strategy looks like this. A nonprofit marketer creates an event flyer and on the flyer, you see a call for volunteers, sponsors, event attendees and maybe more. We expect our viewers to decode the flyer and find where they fit in ..read more
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How To Reconnect With Your Nonprofit’s Past Donors
Nonprofit Marketing Academy
by Research Team
5y ago
Every nonprofit loses a donor or donors at some point. Sadly, some donors leave because we didn’t do a good job keeping them engaged. Maybe this was caused by lack of staff, or high turnover, or poor nonprofit marketing practices, or just simply neglect. Nonetheless, it happened, so now we need to find a way to reconnect with past donors and rebuild trust. Capture the attention of past donors with visual content and performance outcomes To build trust with donors and keep them donating to the nonprofit, we need to be transparent with how we spend their donations and keep them updated on our pr ..read more
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How to get the C-Suite and Board engaged with Nonprofit Marketing
Nonprofit Marketing Academy
by Research Team
5y ago
Years ago, while serving as a board member for a small local nonprofit, I witnessed what frustrates many nonprofit marketers and fund developers. We were in a board meeting, and the CEO introduced the new development officer. After which, the development officer launched into her opening remarks and shared some lofty fundraising and marketing ideas. She was super excited and her excitement was refreshing, but it was not well-received by her audience. We were a group of seasoned board members who had ‘been there’ and ‘done that’ with fundraising. We were tired of the “let’s try this” approach ..read more
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How to Increase your Nonprofit’s Overhead Budget
Nonprofit Marketing Academy
by jolynndeal@gmail.com
5y ago
Every budget planning season nonprofit leaders have a choice to make. Do we spend what we need on overhead expenses? Or, do we spend what looks good? Many choose the latter, but that is neither a wise choice nor a necessary choice. The IRS breaks down a nonprofit’s expenses into three categories: program expenses, administrative expenses, and fundraising expenses. Program expenses are all the expenses related to carrying out your nonprofit’s core mission or the services you deliver. Administrative expenses cover your nonprofit’s overall management and operations, such as accounting, legal serv ..read more
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Contest: WP Forms Plugin Pro Version Giveaway
Nonprofit Marketing Academy
by jolynndeal@gmail.com
5y ago
ENTER TO WIN A ONE YEAR LICENSE OF THE PRO VERSION OF WPFORMS Three Grand Prize Winners, plus a discount for everyone who enters. Do you use WordPress for your nonprofit or business? Our friends at WPForms have given us a Pro Version of their plugin to giveaway to THREE lucky winners.  Plus, everyone who enters automatically is eligible for a 50% discount on WPForms. There are no losers here! Use WPforms to create user registrations, surveys, polls, forms, and so much more.  Scroll down to see a list of features and watch the short overview video to see WPForms in action. We find them to be ..read more
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