Ep #20: THIS Is Your Biggest Competitor
Lisa-May Huby
by Lisa-May
5y ago
Think your greatest competition is others selling similar courses, products or services to yours? It’s not. And if that’s how you’re thinking about it, then it’s just keeping you stuck and costing you time and money. In this week’s bite-sized episode of the #UnstoppableBiz Show, I’m sharing Exactly what your biggest competition IS (and why you’re focusing on the wrong thing) The number one thing you must do as an online business owner in today’s noisy, overcrowded online space (hint: it’s NOT adding more noise) And how you can gain a competitive edge that makes anyone else irrelevant and p ..read more
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Ep #19: 6 Budget-Friendly Tools to Launch Your Digital Course
Lisa-May Huby
by Lisa-May
5y ago
There’s something that’s been bugging me for awhile now… And that’s seeing too many smart, talented entrepreneurs and online biz owners work sooooo hard creating a digital course – one they KNOW will change things for the better – only to lose steam because of stupid stuff like money or tech. Maybe you can relate? See, contrary to what most experts say, you DON’T need fancy tools like Kajabi or Teachable or fancy website plugins to launch your first digital course… …and that kind of thinking is costing you boatloads of time and money. I’ve seen way too many course creators get sucked into thi ..read more
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Ep#18: How Long Should a Sales Page Be?
Lisa-May Huby
by Lisa-May
5y ago
“Why are long-form sales pages so….LONG?” “Is this one of those “everyone was told to do it so everyone does” sort of things?” “I can’t even get my clients to read a 3-sentence email…why do I think they’ll read this?” “I NEVER read long-ass sales pages, and my hubby thinks mine is waaaay too long…” ^^ All that and more answered in this episode of the #UnstoppableBiz Show. If you’ve been wrestling with the sales page for your digital course and wondering whyyyyy they need to be so long – or IF they even NEED to be that long… via GIPHY …then watch this week’s show now. Inside, I’m breaking down ..read more
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Ep #16: 3 Simple Habits To Transform Your Online Course Business
Lisa-May Huby
by Lisa-May
5y ago
Do you dream of owning a business based on creating and selling digital courses? Longing to escape the 1:1 client grind once and for all? Want to finally say “YES!” to more of what you love and “sayonara!” to stuff you don’t? If you’ve been dreaming of building a profitable, sustainable, course-based business – that so far hasn’t happened – then watch this week’s #UnstoppableBiz Show where I’m sharing 3 dead-simple habits that will completely transform your online course business. You’ll learn… 3 key business shifts you need to make in order to prioritize the right activities for a course-b ..read more
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Ep #15: 5 Keys to Digital Course Launch Success
Lisa-May Huby
by Lisa-May
5y ago
Launching a digital course and actually making money from it should NOT be mutually exclusive. Unfortunately, all too often the dreams of adding a reliable income stream from an online course are dashed on the rocks of hard reality: This shit is h-a-r-d. There are SO many moving parts to creating and launching a digital course, it’s easy to overlook a critical piece…or get bogged down, frustrated and confused by all the “goo-roos” out there. via GIPHY If you’ve had creating and launching a digital course on your to-do list for like, EVER, or had a launch that didn’t exactly go as well as you w ..read more
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Ep #14: How To Design A Sales Page (My FAVE Tools!)
Lisa-May Huby
by Lisa-May
5y ago
Mom was right: First impressions COUNT. Especially when it comes to your digital course sales page. When I perform a Quickie Sales Page Audit, one of the biggest challenges most clients who DIY their sales page need to overcome is design. And I tooootally get it. I’m a copywriter, not a designer. Which means, in the early days, my sales pages usually wound up looking like a… via GIPHY But when it comes to your digital course sales page, having design that screams DIY is no bueno. Because the design and layout of your page is a bigger deal than most people realize, and directly affects whether ..read more
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Ep #13: Boost Results With Your ICA’s “Secret Identity”
Lisa-May Huby
by Lisa-May
5y ago
So by now, you’ve probably got an ICA, or Ideal Client Avatar (if not, do that now). And, you know that there are a few things you MUST do in order to write copy that will connect with that person: Write ONLY to your ideal client…even if what you do covers more than one Write only about ONE single idea at a time Understand what makes your ICA tick – the stuff that keeps them up at night and that they aspire to Related post: How to Write A Sales Page That Converts But what if you’ve already done all that and you’re STILL not getting seen and heard by your dream client? You need to uncover you ..read more
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Ep #12: 5 Reasons Most Launches Fail (& What To Do About It)
Lisa-May Huby
by Lisa-May
5y ago
If you’ve had a launch that was less than stellar, or you’re sick and tired of pouring a ton of time, money and tears (not to mention a bottle or two of Grey Goose) into launching digital products to the sound of crickets, then pay special attention to the tips covered here…’cuz chances are, if your launch sucked, one of these 5 things came into play. Okay, so first things first: If you had a shitty launch, you’re NOT alone. Most of us make mistakes along the launch road that cause it to fall flat. (The good news is, once you know, it’s easy to turn things around!) Launching a new digital cour ..read more
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Ep #11 Create a Digital Course Bonus Package That Sells
Lisa-May Huby
by Lisa-May
5y ago
When it comes to online courses, it’s often the BONUSES that tip the scale in your favor and get people to click the buy button. On the flipside, a shitty bonus package can easily make people run far, far away. Bonuses are an important ingredient of every successful online course launch. Here’s why. The RIGHT bonuses… Increase your course’s perceived value Permit covering other topics that are relevant to the course…but not quite a perfect fit to be included in the content itself Get people off the fence and inspire action (like fast-action or deadline-driven bonuses) Help move people through ..read more
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