We’re going through one of the toughest times of human history. Covid-19 has impacted everyone throughout the world. The World Trade Organization has predicted that global trade could plunge by 32% in the current year due to Covid-19. According to a recent survey, 80% of businesses in Australia reported that they’ve been affected by Covid-19. Data released by the Australian Bureau of Statistics show that 72% of businesses reported a decline in revenue due to the pandemic. It is, indeed, a challenging time for businesses of all sizes. What practical steps can you t ..read more

The Australian restaurant industry has a $19 billion market size with over 180K employment. As a restaurant and café owner, you have several ways to market your business and generate sales, but nothing beats email marketing. It has the highest ROI where you can expect to earn $38 for every $1 spent on email marketing. However, you must have a robust email marketing strategy to get this ROI. Simply setting up an email campaign for your restaurant and café business won’t yield an ROI of 3800%. What exactly you have to do to make email marketing work for your small business? Here are the top emai ..read more

Great business plans are more successful when they are paired with even better marketing plans. Every great marketing plan should be tailor-made for the audience it addresses. Today there are numerous, clever online marketing strategies and they provide you with new marketing opportunities. One might get confused with all the technical jargon involved like SEO, SEM, EDM, PPC and the list goes on. You might ask yourself what is the best option for me? Well, it all depends on your target market. SEO What is SEO and how is it useful for small business owners?  Let’s break it down into simp ..read more

Coronavirus (aka Covid-19) was declared a public health emergency by WHO on 30th January 2020 and self-isolation is said to be the best precautionary measure. People all over the world are instructed by WHO and local governments to stay home and isolate themselves. According to Australian PM, social distancing helps to slow the spread of coronavirus. It doesn’t matter who you are, it is the time to self-isolate yourself. If you are a business owner and practicing self-isolation, there are several things you can do to be productive during your stay-at-home. There are tons of things that you can ..read more

One of the most common problems a shopfront business can face is the need to attract more customers – we’re talking about cafes, hairdressers and barbers, shops and restaurants. There are some really simple and easy to implement strategies that will see your business become more integrated with your local community and grow your customer base. Here are 3 great ideas to grow your shopfront business customer base. 1. Make sure you’re easy to find – in real life and online This might sound obvious, but there are a lot of shopfront businesses that miss key steps in informing the public of basic in ..read more

In business, some things are easier to let fall by the wayside than others. Debt comes with debtors, who chase unpaid accounts. Employees let you know which matters need your attention. Customers provide constructive feedback that helps you improve your services. But when it comes to the legal protection of your business, there are few people – if any – raising a red flag to get your attention. And while every business has varying legal requirements, there are three essential documents every business owner needs for legal security. 1. An IP Agreement Intellectual property (IP) refers to a rang ..read more

The difference between a successful business and a struggling business comes down to something pretty simplistic; a successful business brings in more money than it spends. There are a number of ways a small business can grow its profits and improve cash flow. One of the easiest and often overlooked areas is to review your discretionary business expenses. Discretionary expenses are recurring or non-recurring costs for non-essential items or services; they’re wants, rather than needs. When was the last time you seriously looked at these expenses and considered their impact on your business? Rev ..read more

Successful business growth requires owners to plan and think ahead, as well as review and refine existing processes. Efficient and effective core functions across your business will support you as you scale, acquire more customers, and deliver more services or produce more products. If you’re looking to grow your business, take time to review how well you currently manage these 3 core functions: 1. Finance management Do you have the right processes and systems in place to support accurate financial recording? Hire a qualified accountant and digitise your internal accounting practices so there ..read more

Okay, so a new business competitor has come onto the scene and you’re feeling annoyed, and – let’s face it – maybe a little concerned. But don’t panic. This can be an opportunity to improve your business, so let’s choose to see it as that. Here are 3 tips to beat the competition. 1. Get to know your competition so you can better position yourself in the market Take time to understand your competition – their services, operating model and preferred customers or clients. You could find that a business you initially assumed to be competition is not a direct threat to your business at all. Avoid t ..read more

Growth is a primary objective for most businesses. In order to accommodate more clients, you need to ensure you existing business model is efficient, successful and repeatable – or scalable. Many business owners launch into growth activities before laying the necessary groundwork. These are the 5 most common mistakes to avoid if you want to scale your business. 1. Hiring the wrong people No business can grow itself. A business requires dedicated people to develop processes, execute ideas and drive strategic direction. The right team of people can propel a business forward, whereas the wrong t ..read more