SEO: The work is the reward
Flying Solo | Micro Business Community
by Tom Valcanis
10h ago
  Google isn’t just a big server farm funnelling queries from around the world back to users. They employ over 16,000 human Search Quality Raters to determine page quality and whether the needs of users are met, explains Tom Valcanis, copywriting expert from I Sell Words. These raters speak over 80 languages and 4,000 of them are based in the Asia-Pacific region. They will sort pages into types, purpose, intent, and then figure out if the page is deliberately spammy, harmful, or ideally, what a user is looking for when they type in a search query. “Websites and pages should be created to ..read more
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Want customers to spend more? Get a little spiritual
Flying Solo | Micro Business Community
by Jaquie Scammell
3d ago
  Four years ago, I would never have used the word ‘spiritual’ in an article for business owners. Then again, four years ago, Prince Harry was still a prince and Corona was a beer. The world has changed.  And we’ve known that fulfilling spiritual needs is important in customer service for centuries writes Jaquie Scammell the award-winning author of The Future of Service is 5D, Service Habits (2nd edn) and Service Mindset.  I always think of the quote from American philosopher John Dewey: ‘The deepest urge in human nature is the desire to be important’. Of course, with the satura ..read more
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Top 7 conversion mistakes to avoid
Flying Solo | Micro Business Community
by Adam Stewart
3d ago
In today’s digital landscape, where competition is fierce and attention spans are shorter than ever, ensuring your website, landing pages and digital content are optimised for conversions is crucial, explains digital marketing expert Adam Stewart, founder of Digital Bond Marketing. However, numerous businesses fall into common pitfalls that can significantly hinder their conversion rates. But by understanding and addressing these errors, you can enhance user experience, boost engagement, and ultimately, increase conversions on your digital platforms. 7 conversion mistakes to avoid Ignoring mob ..read more
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TikTok can be a small business gamechanger and I’m proof
Flying Solo | Micro Business Community
by Madelene Ragno
3d ago
  “TikTok is for young people …TikTok is for lip-syncing and dancing… TikTok is not for ‘serious’ brands… TikTok is a fad!”   If you had asked me about TikTok just 10 months ago, I would have probably echoed these sentiments, says Madelene Ragno, Owner & Head Strategist of MADE. Marketing However, as of the beginning of 2024, my perspective has shifted. TikTok has not only changed my life but has also transformed my agency in ways I never imagined possible. In just a few months, it has nearly tripled my monthly turnover, brought in high-quality clients, and led to paid deals with ..read more
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Ombudsman offers help for small businesses in crisis
Flying Solo | Micro Business Community
by Bruce Billson
1w ago
There’s been a surge in small and family business owners seeking support as economic conditions worsen. Australian Small Business and Family Enterprise Ombudsman Bruce Billson writes that free financialadvice, business know-how, and mental health help is available. The latest economic report card will be no surprise to small business owners. Economic growth is barely limping along, with GDP rising by 0.2 per cent in the December quarter and running at just 1.5 per cent for the year. The combination of sluggish growth, persistently poor productivity, tight labour markets, supply chain challenge ..read more
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Six tips for naming and taming your imposter syndrome
Flying Solo | Micro Business Community
by Charlotte Blair
2w ago
  Imposter syndrome is commonly thought of as the feeling of being inadequate and a fraud despite a reputation for success at work, explains Charlotte Blair, but it doesn’t have to be that way. We all have moments when we think ‘I shouldn’t be here’, whereby your brain conspires against you, making you ‘feel’ like you are out of control, and you end up catastrophising things. Dr Gail Matthews, professor of psychology at Dominican University of California, conducted research on the prevalence of imposter syndrome and found that about seventy per cent of respondents experienced imposter fee ..read more
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How to build an engaged online community
Flying Solo | Micro Business Community
by Nick Brogden
2w ago
  Nick Brogden, the founder of Earned Media, shares advice on why building an engaged online community can help turn your brand from a simple startup into a household name.  Community building has always been one of the main factors determining a brand’s success. While the structure of a brand community has clearly evolved through the years, gatherings have only moved from face-to-face focus group discussions in boardrooms to Facebook groups and Telegram threads.  What are the benefits of building an online community?  Many of today’s businesses can attribute their success ..read more
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I lost access to my Facebook account – here is how I turned adversity into opportunity
Flying Solo | Micro Business Community
by Prosper Taruvinga
3w ago
Social media is a central part of modern life. From personal messages to business relationships, Facebook and other platforms help us to connect and communicate. I was fully immersed in this reality until one shocking day in March 2020 — when I was locked out of my Facebook account, writes digital marketer Prosper Taruvinga. The global pandemic had just begun, and I was completely reliant on Facebook for my business. My company was spending 50-100k on ads for our clients — and with one anonymous decision — we were stopped dead in our tracks. I tried to get the profile back multiple times, but ..read more
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How to manage the family-work juggle when starting a business
Flying Solo | Micro Business Community
by Flying Solo
3w ago
Launching a business while raising young kids is a unique and challenging journey that demands a delicate balance between professional and personal responsibilities.  Cass Wingrove, co-founder of Nourishy, shares her insights. Since founding Nourishy, many lessons have been learned along the way that have both helped to guide and encourage us to keep moving forward. When we decided to go ahead and launch Nourishy we knew that it was going to be a tough balancing act between being present, hands-on parents whilst also putting in a huge amount of time and energy into the business ..read more
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Stop making these mistakes if you want to avoid a cash flow crisis
Flying Solo | Micro Business Community
by Angus Sedgwick
3w ago
The latest data on insolvencies for Australian small business owners is grim. A whopping 133 per cent increase during the first half of the 2024 financial year, writes Angus Sedgwick, CEO of OptiPay There is a cash flow crisis looming, but if you take action, you can avoid it. What’s clear from the numbers is that many business owners are struggling with their cash flow at the moment. They simply don’t have enough funds and resources to keep going. Much of this is a COVID hangover, with many SMEs accruing large tax debts, which they’re now being forced to pay back to the ATO. This extra expens ..read more
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