The conversion rate is the most reliable indicator of success for an online business. By analysing your conversion rate, you can improve specific elements on your website and inspire visitors to take desired actions, which will consequently increase your profits ..read more

Shopify, the popular e-commerce platform, currently hosts nearly 5 million online shops on its system. Recently, they’ve made a big announcement regarding their Product Reviews app ..read more

Rich snippets can be a great way to help you climb Google search rankings. Being found in the search engine results pages (SERPs) is one thing. Whether these users choose your website or not is another thing, and that depends on many factors. Of course, a page’s position within the SERPs is important, but it is also important to stand out from other results. This can be done with rich snippets. What are they, what types do we distinguish and how to implement them on your website ..read more

We believe that many shops and companies deserve praise for doing everything they can to ensure customer satisfaction. Because of this, there are now special accolades for the best of the best: the Trusted Shops Awards ..read more

What is a Net Promotor Score (NPS)? You’ve most probably already come across the term a couple of times before, but what do the three letters stand for anyway? And what is the meaning behind it? How do you calculate an NPS? Keep reading to find out the answers to all these questions and learn how you can improve your customer service with a good NPS score ..read more

Easter is right around the corner. As a small business owner, you'll want to promote your business around the holiday. Although you might not sell chocolate or other typical "Easter products", you can still have an Easter sale! After all, Easter is the unofficial start of the Spring. So, remind your target group that spring is in the air, the birds are singing, and that summer is just over the horizon ..read more

Much like Mother's Day itself, Mother’s Day marketing is something you simply shouldn't ignore! Whether you buy a gift for the mother(s) in your life or not, if you run a business, Mother’s Day is a great opportunity to sell more than usual ..read more

You have probably come across the term “content marketing” before. A good content marketing strategy can pay off, especially for online shops. We’ll explain to you what this marketing strategy is all about, how online shops in particular can benefit from it, and what actually constitutes “good” content.  ..read more

If you’ve seen the Trusted Shops logo around, you might have asked yourself “What is Trusted Shops exactly?” or “What can they do for my shop?” Let's take a look at some of Trusted Shops' core products and give you some insights into how Trusted Shops can benefit your business ..read more

Just like in romantic relationships, despite all the efforts made to maintain the initial spark, sometimes the bond between an online shop and its customers can weaken. Your previous customers might be “leaving you”, but you can get them back ..read more