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There will be 5.3 billion internet users worldwide in 2024, and this number is expected to reach 6.54 billion by 2025. This digital expansion is not just a number; it reflects a profound shift in consumer behavior and expectations. The rise of social media continues unabated, with average users spending 2.5 hours per day on social platforms (Statista, 2024). Moreover, e-commerce has seen a meteoric rise, with global online sales projected to hit $6.5 trillion by 2023 (eMarketer, 2023) compared to $3.5 trillion in 2019. This growth is underpinned by evolving technologies like AI, AR, and VR, r ..read more

Understanding Local SEO for Accountants Think of local SEO as a beacon guiding potential clients to your accounting firm. As an accountant who makes sense of complex financial data, understanding local SEO involves demystifying how your services appear in online searches. It’s about making your firm visible to those in your area who are searching for financial guidance. Imagine local SEO as the signpost that directs people right to your office’s doorstep when they search for accounting help online. The Power of Local SEO Local SEO is like having a digital megaphone in your local marketplace. F ..read more

The Power of Local SEO for Photographers For photographers, local SEO is like having a powerful lens that brings your business into focus for the local audience. In a profession where visibility is everything, being easily found online by your local community can make all the difference. It’s like having your studio or portfolio displayed in the most frequented spots in town. Local SEO ensures that when someone nearby searches for a photographer, your name shines brightly among the top results, catching their eye like a stunning photograph in a gallery. Why Local SEO Matters for Photographers ..read more

The Importance of Local SEO Think of local SEO as your business’s handshake with the neighborhood. In the digital world where everyone’s vying for attention, local SEO helps your business stand out to those closest to you – your local community. It’s like being a well-known favorite in your town. Whether it’s a cozy café or a trusted hardware store, local SEO ensures that your name comes up when folks nearby search for what you offer. It’s about making sure the digital paths lead to your door. Understanding Local SEO Understanding local SEO is like getting to know your neighborhood intimately ..read more

The Power of Local SEO for Hotels Local SEO for hotels is like having a bright, welcoming sign on your city’s digital map. Local SEO puts your hotel in the spotlight in the bustling online world, where travelers have countless options. It’s like having the most eye-catching display on the busiest street of your town but in the digital space. When someone searches for a cozy stay or a luxury room in your area, local SEO agencies ensure your hotel is among the first names they see, inviting them to explore further. Understanding Local SEO Understanding local SEO for hotels is about grasping the ..read more

It should come as no surprise that digital marketing is a vital activity for any modern business. It helps reach the right people at the right time, increases brand awareness, and boosts profits. And this is precisely why digital marketing budgets have increased across almost all industries in 2022.  However, bigger marketing budgets don’t always mean more effective marketing. For example, a 2022 study from Gartner found that 58% of Chief Marketing Officers say they don’t have the talent to deliver their marketing strategies. And yet, despite the talent shortage, hiring remains flat.  ..read more

Businesses which don’t invest in a personalised approach to marketing are doing digital marketing wrong. Sorry, but that’s the long and the short of it. There was a time when the idea of a website recognising a return user and suggesting products or services based on their behaviours might have been considered witchcraft.  But now it’s the norm. Modern buyers expect and demand it. It’s an essential part of the customer experience and journey. Amazon led the way with this approach way-back-when, and continues to reap the rewards.  Forward-thinking businesses small and large have foll ..read more

For website owners and digital marketers alike, the features and benefits tools such as Google Analytics provide are invaluable.  Shining a light on the intricacies of your platform, the tool allows you to track and analyse critical data of your site as well as the behaviour of its users.  Providing volumes of data that helps grow and develop websites, Google Analytics is an essential weapon within any website manager and digital marketer’s arsenal.  And with the latest introduction of Google Analytics 4, we here at Chetaru thought it was an excellent opportunity to give you a r ..read more