On-Page vs. Off-Page SEO: What’s the Difference?
Paper Street | Law Firm Internet Marketing Blog
by PaperStreet
1w ago
Creating a successful website involves more than just designing a visually appealing and user-friendly interface. Search engine optimization (SEO) is a crucial aspect of site development that helps improve your site’s visibility and ranking on search tools like Google, Bing,… Categories: Internet Marketing SEO SEO for Law Firms The post On-Page vs. Off-Page SEO: What’s the Difference? appeared first on PaperStreet ..read more
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Podcast: How to Set the Proper Budget for an SEO Campaign
Paper Street | Law Firm Internet Marketing Blog
by Nancy Rapp
2w ago
At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO… Categories: Internet Marketing SEO SEO for Law Firms The post Podcast: How to Set the Proper Budget for an SEO Campaign appeared first on PaperStreet ..read more
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Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings
Paper Street | Law Firm Internet Marketing Blog
by Caleb
2w ago
Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP… Categories: Internet Marketing SEO SEO for Law Firms The post Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings appeared first on PaperStreet ..read more
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Law Firm Website Contract Gotchas: Demand Access to your Data!
Paper Street | Law Firm Internet Marketing Blog
by Peter Boyd
2w ago
So you are about to embark on a new website for your law firm. Great!  Before you sign a contract, demand the ability to export your new website data at any time — and not to just get scanned html… Categories: Legal Industry News and Tips Web Design Tips and Tools Website Launch Tips The post Law Firm Website Contract Gotchas: Demand Access to your Data! appeared first on PaperStreet ..read more
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PaperStreet Celebrates International Women’s Day with Our Clients
Paper Street | Law Firm Internet Marketing Blog
by Nancy Rapp
2w ago
As an agency with the majority of our clients being attorneys and professionals, we embrace the mindset behind International Women’s Day. We fully acknowledge how difficult the journey is for female professionals, and we celebrate their efforts and triumphs. For… Categories: Legal Industry News and Tips PaperStreet The post PaperStreet Celebrates International Women’s Day with Our Clients appeared first on PaperStreet ..read more
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Podcast: Top 10 Website Design Mistakes Attorneys New to Avoid
Paper Street | Law Firm Internet Marketing Blog
by Nancy Rapp
3w ago
Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your… Categories: Podcast Episodes & Tips Web Design Web Design Tips and Tools The post Podcast: Top 10 Website Design Mistakes Attorneys New to Avoid appeared first on PaperStreet ..read more
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The Power of Partnership: How Communication is Key for Law Firm Internet Marketing Success
Paper Street | Law Firm Internet Marketing Blog
by Alex
3w ago
Having a strong online presence is essential for law firms when it comes to connecting with potential clients. Within the legal industry, this digital exposure is imperative, as it plays a direct role in determining a firm’s ability to attract… Categories: Internet Marketing Pay-Per-Click (PPC) SEO The post The Power of Partnership: How Communication is Key for Law Firm Internet Marketing Success appeared first on PaperStreet ..read more
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How to Identify Spam from Law Firm “Marketing Agencies”
Paper Street | Law Firm Internet Marketing Blog
by Alex
1M ago
Spam has been around since email was invented. The first spam marketing was bulk lists with the same message.  Now AI is taking over. These messages are a bit more crafty and targeted. They are technically one-to-one emails that are… Categories: Internet Marketing Legal Industry News and Tips Ultimate Guides & Best Practices The post How to Identify Spam from Law Firm “Marketing Agencies” appeared first on PaperStreet ..read more
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Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves
Paper Street | Law Firm Internet Marketing Blog
by Nancy Rapp
1M ago
So your firm is changing names or a partner has left?  We can help.  Here is our guide of everything that needs to happen to make sure the name change goes smoothly.  Checklist Tips & Questions  Categories: Branding Internet Marketing Legal Industry News and Tips Ultimate Guides & Best Practices The post Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves appeared first on PaperStreet ..read more
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Understanding the Importance of SSL for Your Website
Paper Street | Law Firm Internet Marketing Blog
by Sergio Ramiez
1M ago
SSL (Secure Sockets Layer) is a widely used security protocol that ensures secure communication between your web browser and a web server that you will be connected to. The modern encryption used today is called TLS (Transport Layer Security) but… Categories: Development SSL / TLS Best Practices The post Understanding the Importance of SSL for Your Website appeared first on PaperStreet ..read more
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