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Augmented reality has been making waves in a number of industries including healthcare, events and sports. AR has been pivotal in aiding business in times of crisis like during the COVID-19 lockdown – allowing them to view the physical world in video and annotate objects and such other features during video calls. But, it’s post COVID that AR is expected to really take off and make a difference. It is expected that the AR market would jump past $50 billion by 2024 – but with the pandemic accelerating interest in augmented and virtual related technologies, this figure will keep rising. Healthca ..read more

If your website takes longer than it took you to read this sentence to load, then you are in BIG trouble. Luckily, if you have a WordPress website, there are a number of WordPress Plugins that’ll make your website load so quickly your visitors won’t even notice they’re already using it. It’s a known fact that 53% of mobile users bounce if the website takes more than 3 seconds to load. 87% of carts are abandoned if the load time is more than 2 seconds and 79% of users who have a negative experience with a website are less likely to buy again! Before we get started with how to rectify website sp ..read more

Voice is getting to be a bigger concept than ever in technology. The 2020 data revealed that 22% of the UK households owned a voice controlled digital home assistant device such as Amazon Echo or Google Home. It is predicted that nearly 50% homes will have one smart home adoption in the near future. One cannot stop but wonder whether web designers need to use voice to build websites. Or is it some gimmick that will fade with time. Multiple voices One of the first things to consider for web designers is whether to consider multiple voices, or the voices of just those users who are registered. I ..read more

The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision. As we already know, Google had launched the Page Experience Update last May and with it was the announcement for a new set of metrics called the Core Web Vitals. It also laid out a plan to remove the AMP restrictions on the Top Stories carousel. The update will go live in May 2021. Here’s how you can prepare your website for the Page Experience Update: It’s a known fact that many of the page experience criteria, such as mobile-friendliness, HTTPS, the pres ..read more

Great design is not just about conveying the right amount of information. There’s more to creating a perfect website than experimenting with visuals and sound. Designers need to think about how every element on the website impacts the user experience. Minimalism is one of the most popular styles of web design. It enables designers to make attractive and effective websites more functional. The less the clutter and confusion on the page, the easier it is to navigate. So, what is functional minimalism then? Many web designers are convinced that minimalism is all about aesthetics. But, the underly ..read more

Instagram is a highly targeted visual marketing channel for brands to build an audience. In fact, over 500 million Instagram and IGTV users browse the app every day, making it home to some of the most engaged audiences. But, just like any other social media channel, there are ways to use this channel to make the most out of it. Here are a few ways to effectively use Instagram to increase engagement and grow a massive following over time. Use the right hashtags The goal is to grow your followers. So, posting new and engaging photos will be the first priority, but to grow your audience, you need ..read more

From day to day groceries to basic necessities, electronics, pet supplies and more – online shopping is evidently increasing and many people choose to simply order online rather than stepping out to buy anything. But, as demand for online purchases increased, it also increased anxiety to add to the frivolous frauds online you’ll see the ecommerce ecosystem seeing a shift back to choosing cash on delivery much more than they prefer online payments. Not having to pay until it actually gets delivered removes anxiety around paying before a purchase. What is COD? In this method, the customer choose ..read more

With an unsettled economic climate and the shortage in the supply chains, along with the shifting consumer behaviour, navigating the BFCM shopping season could be particularly stressful. But, if you want to make the most of this year’s biggest shopping season, it is critical that you plan in advance. Here’s a simple checklist to get your ecommerce store ready for Black Friday and Cyber Monday: Prepare for a busier Cyber Monday This year’s biggest shopping weekend will be dominated by online shopping. It is also expected that the online sales will start early and extend beyond the weekend. 34 ..read more