396: How Alexis Barber Balances Being A Wharton MBA, Influencer, and Founder
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1w ago
This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator.  In this episode she shares:  How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past Her transformative experience as an MBA candidate at The Wharton School at UPenn How sh ..read more
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395: How To Make Art A Full-Time Career w/ Reyna Noriega
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2w ago
This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker. In this episode she shares: How she determined she can pursue art as a viable career path  How staying consistent an ..read more
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394: How Wilglory Tanjong Got Her Luxury Bags From Senegal To Beyoncé
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
3w ago
This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company.  In this episode she shares: How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families Her advice on keeping the faith and betting on yourself and your business every time How she got Beyoncé to rock an Anima Iris bag an ..read more
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393: How Ashley Reynolds Created The Most Sought After Stationery Brand, Cloth & Paper
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.  In this episode she shares: How sh ..read more
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392: She Turned Her Cash-Budgeting Brand Into a $1M Business on Tik Tok
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey.  In this episode she shares about: How she turned her $1200 stimulus check into a $1M business  Using social media as her sole marketing platform to build a strong following and community  ..read more
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391: Behind The Scenes: I'm Testing A New Email Strategy In My Business
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media.   In this episode I’m sharing: How to cultivate an email list of your own, and continuously grow it How to figure out the best content and offerings you can give your audience  How to automate emails, freebies, and paid products  Highlights Include: 1:22 The Value of an Email Lis ..read more
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390: How Arsha Jones Took Capital City’s Mambo Sauce To The Next Level
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
1M ago
This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship. In this episode Arsha shares: How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City  How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart ..read more
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389: How To Find Your Niche
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2M ago
This week I’m back with a solo episode to share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes.  In this episode I share: The best place to start deciding what niche will work for you How to get over the fear of putting yourself out there The power of feedback and how to use it to move your business forward Highlights include: 2:01 The Benefi ..read more
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388: How To Start And Grow A Podcast In 2024
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2M ago
If you’re looking for a sign to finally start that podcast you’ve been dreaming about, this is it. In this week’s episode, I’m sharing tips I’ve tested to grow my podcast to millions of downloads. I’ve been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover. In this episode I share about: Building an audience and how to keep them coming back Overcoming the challenges of being on video How to use social media for promotion and engaging with your audience  Highlights Include: 1:38 Branding Your Podcast 6:43 Building Your ..read more
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387: Tangible Tips I Used To Scale My Side Hustle To A Full Time Business
Side Hustle Pro
by Nicaila Matthews Okome | Side Hustle Pro Media
2M ago
There is an overload of info and tips for entrepreneurs on the internet, it can be hard to filter through what is actually helpful. In this week’s episode, I’m giving you the real deal with 7 tangible tips to scale your side hustle to a full time business. Having been at this for over 7 years now, I’ve learned that scaling a side hustle is a journey of constant learning and pivoting, but having a solid starting point is key.  In this episode I share about: Recognizing the seeds that were being planted in my life that led me to entrepreneurship How I used my 9-5 background in social medi ..read more
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