If you’re not currently personalizing every email campaign you send out, you should. Why? Personalized emails have a better chance of making it into a subscriber’s main inbox vs the “other” inbox. Plus, it’s a simple gesture that’ll make your subscribers feel like you took the time to call them out by name. If you’re not currently doing this, here’s how to get started: Step 1 Require subscribers to give their first name when they sign up for your email list. Step 2 Add your subscribers’ first names to the email subject line when possible. Step 3 Always open the email with your subscribers’ fir ..read more

What’s the point in taking the time to plan content, create a content calendar, and schedule it if you’re not going to look at the data? When you take the time to look at your social media reporting, you’ll able to determine: What kind of content your audience enjoys. What kind of content your audience does not like. Which type of content gets the most engagement. This information gives you exactly what you need to strategically plan your next social media content calendar. Here are 3 basic social media metrics you should know and care about… Engagement This is the number of times people com ..read more

Is TikTok soon to be banned in the U.S.? This conversation has been ongoing for the last three years. Until recently, it seemed like a full ban on TikTok would never happen. However, things are starting to look promising for those in favor of shutting down the app in the U.S. for good. Here’s what you need to know… TikTok has been dubbed a “threat to national security” in the United States. The Trump Administration was the first to call out TikTok and tried to ban the app completely in 2020. The Biden Administration shut down those plans but in 2022, they followed suit and signed an executive ..read more

I love email marketing! However, I understand that it can seem intimidating. Especially if it’s something you’ve never done before. Email marketing can be fundamental to the growth of your business. It has one of the largest ROIs (for every $1 spent, the average return on investment is $36) and gives you a direct line to your consumers. Here are some other email marketing statistics you should know: Over 300 billion emails are sent in a day. 60% of consumers have made a purchase as the result of an email campaign they’ve received. 61% of consumers enjoy receiving promotional emails weekly. S ..read more

Yes, I know this may sound a little wild but hear me out… I’m a huge Marvel fan! No, I have never collected comic books or attended a cool Marvel convention. However, I have seen every single Marvel film multiple times. I have some favorite characters like Black Panther (Wakanda Forever), Captain America, and even a man we all love to hate but I probably love him more than I hate him, Loki.  Thanks to Disney+, I have watched all of these movies in the timeline order more times than I would like to admit. Most recently I went with my daughter, my Godson, and his mom to the Marvel exhibit ..read more

The last two years have been tough for everyone—I know we’re tired of hearing that but it’s so true.  Throughout the course of our somewhat two-year stay-at-home order, I had gained about 50 pounds, became increasingly stressed about work, developed high blood pressure, high cholesterol, and my anxiety was through the roof. I coped in the ways most of us did. Eating amazing, yet greasy fatty foods and drinking my weight in wine. After being told at 29 that I needed to be on two blood pressure medications, a thyroid medication, and a cholesterol medication, I got serious about making ch ..read more

Anyone else tired of talking about last year? I’m one of those people who will only let you vent to me twice before I start asking you for solutions. Once we get to the third venting session my question to everyone is always: So, now what? This is a question I’m sure many of us have been asking ourselves lately. But if you haven’t put much thought into it, this is a sign that it is time.  If you’re feeling uncertain about your career or business future questions, here are a few steps you can take to start getting some clarity and moving forward.  What are you passionate about? This ..read more

Believe it or not, we are almost a quarter of the way through 2021! As we move forward, here are 3 things you should be working on:   Setting/Updating Goals If you set 2021 goals, now is the time to see if you’re on track to meet them. Take a moment to review what those goals were and make adjustments if needed.   Clean Your Office IDK about you, %FIRSTNAME%, but my office is a DISASTER! Between me working in here daily, my niece occasionally doing virtual school, and Tegan just being her messy self…it looks crazy in here. And quite frankly it’s messing with my vibes! This w ..read more

There’s a lot of different pieces that go into the branding puzzle. We mostly hear people talking about the perfect colors, the right logo, and building a website. However, something that doesn’t get discussed enough is brand photography! Why is having professional photography important? We all love a good selfie! However, if you’re serious about growing your brand, a selfie just won’t cut it when it comes to posting to your business’ social media. When people see you investing in your brand and taking yourself seriously with quality photos, they will begin to take you seriously, too. I was ab ..read more

Are you preparing for 2021? There’s still so much uncertainty in regards to how our future will look, but that doesn’t mean we shouldn’t try to plan as best as possible. Here are a few things you should consider adding to your 2021 business plans… Business Goals If you were unable to reach your 2020 goals, you’re about to get a chance to start over. Create your list of business goals and think about how you will execute them. Some common goals might include revenue goals, increasing social media following, or growing your email list. Crisis Communication Plan One thing you should have l ..read more