Top Tips for Using SEO in Travel Content
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Stumped by SEO? You are far from alone. With a raft of head-scratching jargon and conflicting advice relating to the topic, Search Engine Optimisation can seem bewildering. No sooner have you got to grips with the current best practises when Google decides to throw a spanner in the works, altering its methods for ranking websites. Lots of self-proclaimed SEO ‘gurus’ will promise you a spot on the first page of Google search results. Some may even deliver. However, quick fixes may use dodgy tactics designed to ‘trick’ search engines. Thanks to Google’s ever-increasing intelligenc ..read more
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Our Travels… During a Global Pandemic
World Words Blog | The Travel Writing Experts
by Joe
2y ago
The last two years have not been easy for travellers like us. The emergence of COVID-19 in late 2019 – or, for the majority of us outside Wuhan, in early 2020 – followed by a seemingly endless number of variants, have led to an endless stream of rescheduled flights and cancelled hotels. Yet for all these challenges, the intrepid team at World Words still found some ways to get out and explore, whether it was by seeing the sights closer to home, by taking advantage of brief travel windows, or even by basing themselves in a new location before restrictions took hold. We wrote about some of our a ..read more
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The Best of Our Winter Travel Content
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Winter has come. Every year, when the weather starts to turn chilly in our corner of the world, we find the content we produce for clients begins to take on a distinctly seasonal slant. All of a sudden, the travel content agenda is dominated by all things wintery, from celebrations like Christmas and New Year to activities such as winter sports. Our winter travel content is for everyone to enjoy. Disappointed you’re not cosied up in a chalet by a roaring log fire? Read about our Alpine adventures in St. Moritz and pretend you are. Rather have some winter sun? Read our guide on the Greek Island ..read more
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From Iceland to South Africa: Read Our Blog Posts for Conversational Traveler
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Earlier this year, in the deep dark days of lockdown, we were approached by boutique New York travel agency Conversational Traveler to contribute to their Monday with M blog. They wanted us to write a series of inspiring travel blogs on destinations across the US and around the world. Naturally, we jumped at the chance: if we were going to be stuck at home, at least we could imagine we were on the open road (and help others do the same). Over the next six months, as restrictions slowly eased, we produced a number of blog articles for Conversational Traveler, on destinations ranging from Icelan ..read more
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Know! Your! Audience!
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Long gone are the days when online content was written for the benefit of Google alone. Packed with keywords and soullessly written simply to trick the bots into pushing the website up in search rankings, it didn’t make for enjoyable reading for real people. Thankfully, the online content of today is a whole different ball game. Original, engaging, juicy content that answers questions, enlightens or inspires online readers is the name of the game. The key however, is delivering the right content to the right people. On these pages, you’ll find all kinds of advice on creating high quality trave ..read more
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Our Travels: Lanzarote
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Amazing travel writing isn’t about researching far-flung corners of the globe from the comfort of your own home – it’s about getting out there and experiencing all that a destination has to offer. In rain or shine, the intrepid writers and editors at World Words are always on the lookout for new adventures on their doorstep and beyond. Whether it’s relaxing with a book on the shores of the tropical Gili Islands, seeing the ultra-bright lights of bustling Bangkok, or taking a once-in-a-lifetime safari to Samburu Reserve, we definitely know how to make the most of our days off. Taking advantage ..read more
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The Best of Our Autumn Travel Content
World Words Blog | The Travel Writing Experts
by Joe
2y ago
We hate to begin with bad news, but there’s no avoiding it: summer is officially over. However, rather than dwelling on all the negatives (bye bye sunshine, sandals and copious amounts of ice cream), let’s all focus on the positives. Autumn is here, and that means loads of exciting things are on the horizon, from nature adventures to city breaks. To celebrate, we’ve decided to share some of our favourite fall-themed travel content written by the World Words team, from inspiring magazine articles and engaging travel blogs to detailed destination guides. Why not prolong your ..read more
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Writing Blogs Without the Salesy Tone
World Words Blog | The Travel Writing Experts
by Joe
2y ago
Writing online content is something that takes not only time, but careful consideration. You need to decide on the tone of voice, the message, the style, the images and ultimately the point of the content. Getting the right formula is not always simple, and it’s easy to end up with your blogs sounding similar to your ‘about us’ page – that is to say, decidedly salesy. And that’s just not what customers (and, crucially, your potential customers) want to read. In this article we look at how to create engaging blog content that drives traffic and promotes your brand without bombarding readers wit ..read more
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From Sri Lanka to the South of France – More of Our loveholidays Travel Guides
World Words Blog | The Travel Writing Experts
by Joe
2y ago
As regular readers of our blog will know, we were asked late last year by loveholidays – the UK’s fastest-growing online travel agency – to write a selection of in-depth travel destination guides for their website. Each 1,750-word guide would need to follow a strict format and include sections such as ‘things to do’, ‘food and drink’ and ‘FAQs’. We’ve previously profiled five of the guides we wrote for loveholidays in early 2021, from Thailand to Tunisia. Now, we’d like to share five more recent ones. Scroll down to read short extracts from our guides on Sri Lanka, Tokyo, Morocco, Goa and the ..read more
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Topical or Evergreen? How to Choose the Right Approach for Your Content
World Words Blog | The Travel Writing Experts
by Joe
3y ago
Writing online content is a time-consuming process, yet one which is vital to your brand and marketing. The online arena offers the chance to really connect with your customers or readers, and to provide them with valuable and genuine information. Yet there’s a lot that goes into creating the perfect online content and making it work for your business the way you want it to. And one of the important factors to decide on is the type of content you put out. We’re going to take a look at the advantages and disadvantages of writing topical versus evergreen content. Of course, both have their place ..read more
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