Artificial Intelligence (AI) has transformed many industries, including legal services. As a result, it can be difficult for law firms to set themselves apart.  However, one area where humans distinguish themselves is in SEO. This means there’s potential for you to excel through their content marketing efforts. In this episode, Gert Mellak and Karin Conroy of Conroy Creative Counsel share insights on creating content that beats AI. Table of Contents Toggle SEO in the Age of AI Do Outdated Articles Really Devalue Websites? Limitations of AI-Generated Content Predictive models based on e ..read more

Making an impression on locals can boost your business and be known locally. With search engine optimization (SEO) techniques focusing on local search results, you’ll get targeted traffic and improve your rankings. Optimizing your location pages is the best way to increase your traffic. Get a hold of our actionable tips in this case study and use them in your optimization process. Improve Your Rankings With Our SEO Audit What We Found Our Findings  In September 2023, our client's location pages faced challenges in ranking prominently on search engine result pages (SERPs), primarily appear ..read more

Ecommerce websites are all vying for the customers’ attention online. Getting a high ecommerce conversion rate is a goal that any business owner should achieve. To the customers, it means two things—your marketing efforts are effective, and your online store is trustworthy. Ecommerce conversion rate optimization (CRO) is essential if you’re aiming for higher sales. It’s the number of people performing a desired action after seeing your products. In this case study, let’s explore the CRO strategies that can help your ecommerce store stand out against the sea of online competitors. Do You Want T ..read more

Articles compete for attention in the online world. Ranking on Google’s first page is an astounding achievement for any business with an online presence. This means the content is well-written and engaging. All articles may have more or less the same content, but getting that first-page exposure on Google needs comprehensive search engine optimization (SEO) tactics. In this case study, we’ll show you what strategy we used to help our client’s articles have better rankings. Improve Your Rankings With Our SEO Audit What We Found Our Findings  The website's existing articles don’t follow an ..read more

Technical SEO is the strategy for optimizing a website's technical elements. It aims to improve its visibility and rankings in search engine results pages (SERPs). It encompasses a wide range of tasks. It starts from site structure and page speed to schema markup and crawler accessibility.  Technical SEO forms the foundation of a strong SEO strategy. It ensures search engines crawl, index, and understand your website's content. Key Takeaways: Technical SEO forms the foundation of a strong SEO strategy by optimizing a website's technical elements to improve its visibility and rankings in ..read more

In search engine optimization (SEO), getting high organic traffic is the goal of making the website relevant. Your website can rank on top of search engine results with more organic traffic. As much as creating and optimizing relevant content will get you the numbers, the website’s layout greatly contributes to earning organic search traffic. This case study shows how changing the web layout can give traffic to your website and how to do it right. Improve Your Rankings With Our SEO Audit Initial Situation The best immediate opportunities can be found on pages 2-3 of Google. Ranking there for a ..read more

Competition is cutthroat in online marketing, especially if you want to be on top of Google search results. Getting your site on the first page of search engines will increase your website’s traffic and visibility. There’s no magic formula to put your website on the first page of Google. However, when you conduct competitive research, you can use the insights to enhance your search engine optimization (SEO) strategies.  Improve Your Rankings With Our SEO Audit Initial Situation Upon reviewing analytics, we discovered declining traffic to one of our client’s top pages. Further investigatio ..read more

A solid online presence is a make-or-break for businesses big and small. With millions of websites clamoring for attention from search engines, it's vital to have a solid search engine optimization (SEO) game plan. Bringing in an SEO consultant can be a total game-changer for your business. An SEO pro specializes in helping companies boost online visibility, drive organic traffic, and ultimately put more money in the bank. But here's the catch - with so many SEO consultants and agencies to choose from, figuring out which is the right fit for your business can be like searching for a needle in ..read more

The ability to stand out online is not just an advantage but a necessity in today's digital landscape. Millions of websites are vying for user's attention, so the role of organic search engine optimization (SEO) is critical. Organic SEO services are about enhancing a website's visibility in search engines' unpaid results. Unlike paid advertising, it’s a testament to a website's intrinsic value, relevance, and authority. This article delves into why and how organic SEO acts as a growth catalyst. It offers a beacon for businesses aiming to thrive in the digital era. Key Takeaways: Organic SEO i ..read more

Establishing a strong online presence cannot be overstated. At the heart of this online presence is Search Engine Optimization (SEO). It's a component that can make or break your visibility on the internet. But what exactly does an SEO consultant do, and how can they propel your business to new heights? Key Takeaways:  SEO Consultants possess deep knowledge of digital marketing and search engine mechanics, allowing them to develop customized strategies for businesses.  The employment of an SEO consultant can help you increase visibility on search engine results pages, increase organ ..read more