1. On Average 32% Faster Home Sale 2. Noticeably Higher Sale Price 3. Higher Perceived Home Value 4. Better Agent Brand Image 5. Get More Listings 6. Earn 2x Agents With Amateur Images For most agents, listing photos are just photos. They let the home build an emotional connection with prospective buyers during in-person showings. In other words, they’re experts on the in-person selling. But what if this strategy is leaving countless dollars on the table? What if potential buyers are missing out on your listing because they passed right over it online? Use this quick article to see how profes ..read more

When capturing photos of homes, it’s the photographers goal to capture as much of a property as physically possible. For the past 2-3 years, this has been made possible with smaller, more affordable, drones (or unmanned aircraft systems). Being able to capture a whole property in one image, or an angle on a home that was previously unachievable, makes a listing pop! But don’t take our word for it: According to MLS statistics, homes with aerial images on average sold 68 percent faster than homes with standard images. At ATA Imaging – Real Estate Photography, we’ve seen this phenomenon for ou ..read more

If you’re a real estate agent that takes listing photos with your phone, we’ve got a few tips for you to make your photos look better. Disclaimer: We always recommend hiring a professional real estate photography company to take your listing photos. For the small upfront investment, it not only sells the home faster but it makes you look better in the eyes of the seller (which leads to more referral business). Follow these tips for better smartphone listing photos: 1. Hold the camera level You want the walls to be vertical from top to bottom. If you tilt the camera down to show more of the ro ..read more

At ATA Imaging we include a free sky replacement on any day that isn't perfect blue skies. Cloudy skies don't make a difference for interior photos, actually they help by evening the light. For any interior photos that show the skies through the windows or sliding doors, we replace the skies with sunny blue skies for free! Exterior photos, especially drone photos, are where the free sky replacements really help and they are always included for free! Rest assured knowing that you'll never have to worry about cloudy weather on the day of your photoshoot! Let's have a look at an example of our sk ..read more

There's a lot behind the scenes when it comes to real estate photography. Cameras, settings, lenses, flashes, and reflectors are all things that typically go into real estate photography. At ATA Imaging we've made the whole process simple! The first thing to note is that flash photography can be outstanding or horrific. To achieve the outstanding photos, it requires a lot of shooting time and a lot of editing time as well.. Often causing turnaround times to be slower. So what's the alternative? This is where we come in. We don't use any flashes, saving loads of time during the shoot, and we do ..read more

Truth Behind Real Estate Drone Photos Positives and Negatives of using drone photos in under a minute! NEGATIVE: Many Photographers Are Not Certified If your photographer is not FAA Certified, you become mutually vulnerable to the FAA issued fines (upwards of $27,500). POSITIVE: Even MLS Says Drone Photos Are A Must! According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images. NEGATIVE: Bad Drone Photos Drone photos are often delivered unedited and/or taken by an amateur! Bad drone photos can actually hurt your chances for a sale! POSITIVE: Home ..read more

Drone Rules: Real Estate Here are the key takeaways from FAA Drone Laws/Rules/Regulations: 1. Make Sure Your Drone Photographer Is FAA Certified: FAA requires anyone selling drone photos to be 14 CFR Part 107 Certified. If your photographer is not certified, you become mutually responsible for the FAA issued fines (which are upwards of $27,500) for illegal drone use. Many photographers operate without the certification due to lack of knowledge. - ,Read More Here and ,Here 2. FAA Rules Trump Any Local Governments: Don't be fooled by local drone rules banning drones, airspace is public and the ..read more

https://www.youtube.com/watch?v=dyzru5T8VG4If you have 17 minutes, this video is super helpful. If you're on a time crunch, here are the 5 key takeaways: 1. Have Only One Outcome For Everything You Do: Be clear with your call to action (don't confuse customers with too many options ie. Call, Text, Email, Facebook). 2. Marketing Is Math: Track everything, especially emails (open rate, click rate) use Mailchimp, Constant Contact, Google Analytics, Bit.ly. 3. Move From Start-Up To Growth Immediately: Don't try to do everything yourself, outsource to experts who make their livelihood on producing ..read more

Calling all real estate agents! In our search for great content to provide you with, we've come across an outstanding article from Ken Brown at Photographyforrealestate.net. "Of all of the advantages of using a professional photographer for listing photos, getting a higher price might be the least important from the agent’s point of view. If the agent has done a good job analyzing the comps and getting the seller to list at a proper price, a $10,000 premium over asking might be unusual. An additional $10,000 might only net the agent $150 before tax. This is assuming a 3% seller commission and ..read more

Professional real estate photography is all about selling homes quickly and for more money. Thousands of home sell each year with very poor photos, however the price suffers in these sales. The tactic behind professional real estate photography is all about selling the home quickly and for more money. Professional home photos drive significantly more buyer interest which leads to buyers competing against each other, pushing up the price! Many agents perceive hiring a professional real estate photographer as a one time expense that can be avoided by taking the photos themselves. This is one of ..read more