Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019: One of the most common questions I get from attorneys is how to identify the right social media networks for their firms.  Frankly, it’s not that hard. The most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark. Once you know the characteristics of your market, you can then focus on the social media networks that do the best job of reaching that audience.  Here are demographic breakdowns on ..read more

Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019: One of the most common questions I get from attorneys is how to identify the right social media networks for their firms.  Frankly, it’s not that hard. The most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark. Once you know the characteristics of your market, you can then focus on the social media networks that do the best job of reaching that audience.  Here are demographic breakdowns on ..read more

Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media.  But with 77% of Americans using social media, it’s time to face your fears! One way to face your fear is to learn all about proven social media marketing strategies attorneys have used to build their practices at a Rainmaker Retreat, our two-day law firm marketing program. Here are four of the most common fears I hear from attorneys at our Rainmaker Retreats: “I don’t have enough time.” You don’t have to spend a lot of time on social media for it to benefit your firm. Choose the ..read more