Let’s face it: April in higher education is pure chaos. Deadlines dance in our heads, inboxes are overflowing, back-to-back events are scheduled, student and community crises loom, and summer just can’t come quick enough.But what if, instead of just surviving through the academic year — we lean into this work with humanity intact? Join us for our inaugural Real Talk Higher Ed Series discussion… Source ..read more

A new generation of women is poised to lead the charge in the ever-evolving landscape of higher education marketing and communications. This post spotlights 15 remarkable women who are the next wave of higher ed marketing and communications leaders. We sought out women in all pockets of marketing and communications at the director level and below. They bring diverse expertise and experiences… Source ..read more

Whether on TikTok, Instagram, or YouTube, Influencers are everywhere. So, how can higher education better approach marketing and communications strategies to positively influence current and future students? In this session, three models of student influencer programs will be shared, from low-budget ambassador programs to paid influencer content on platforms like Instagram and TikTok. Source ..read more

How would you describe the state of your division’s marketing and communications? Are strategies effective and consistently funded? Is staff centralized or dispersed? In a new bi-annual study, Dr. Josie Ahlquist sought to discover trends, challenges, and strengths in student affairs. This session will present the national findings, highlighting impactful strategies that will help centralize… Source ..read more

How can social media strategy make an impact on campus life? Social media platforms provide a vibrant space to share valuable content and ignite discussions that empower and educate — from academic support to life skills in higher education. An effective social media strategy is pivotal in fostering engagement, communication, and community building in various professional domains… Source ..read more

As we begin to wrap up 2023, I’m taking the next twelve days to celebrate and recognize inspiring individuals and impactful projects that made this year so special. Join me on a journey of gratitude with 12 Days of Goodness Every day, I’ll send out a big digital hug and recognize the people who made all the goodness possible in my work – and for the entire field of higher education. Source ..read more

I loved my role as a college student leader. I fully embraced the campus engagement opportunities, and as a result, I received valuable coaching, mentorship, and guidance. The support came from various sources: advisors, supervisors, conferences, guest speakers, and my peers, all of whom invested in me. Since then, I’ve been paying it forward by offering others the same kind of support. Source ..read more

Hispanic Heritage Month is a vibrant and culturally rich celebration from September 15th to October 15th each year. During this month-long tribute, we honor the many contributions, diverse cultures, and profound histories of the American Latino community (U.S. Census Bureau). The roots of Hispanic Heritage Month trace back to 1968, when it was first observed as “Hispanic Heritage Week. Source ..read more

TikTok has become a major platform for Gen Z, and colleges have increasingly used it to connect with potential students, to showcase campus life, and communicate with their community. According to data gathered by Thred, Gen Z are on TikTok for 12.4 hours a week on average. And on the app overall, they make up 60% of the total user base. But Gen Z aren’t the only ones on TikTok. Source ..read more

Welcome to Pride Month, a time of celebration, reflection, and activism for the 2Spirit, Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, +(2SLGBTQIA+) community and its allies. The importance of Pride extends beyond parades and festivities or pretty graphics with rainbows. It serves as a reminder of the ongoing struggles faced by the 2SLGBTQIA+, including transphobia... Source ..read more