Thruline Marketing Divests Agency Services and Call Center Lead Generation Businesses
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
Media Contact: Mike McHugh, Chief Executive Officer, mike.mchugh@thru-line.com, 913.254.6014 LENEXA, Kan. (December 2, 2019) – Thruline Marketing announced the sale of multiple lines of business from its portfolio of education marketing and lead generation services to EducationDynamics.   Thruline has sold assets relating to its industry-leading agency services business, which provides marketing and recruitment support to grow student enrollment to more than 20 higher education institutions, and its best-in-class call center lead generation business, which qualifies and connects thousands of p ..read more
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The Future of Digital Recruitment Marketing
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
Last week we had the pleasure of hosting a panel on the future of digital marketing at the AMA Symposium for the Marketing for Higher Education in Las Vegas. We were able to spend two hours with team members from Google, Microsoft, LinkedIn, Pandora and Kenshoo and get their take on everything from Ai to audience targeting and the changing behaviors of Gen Z. A lot of great information was discussed, and we wanted to recap some takeaways from the one piece of advice each panelist shared.   Personalization is key – make sure you are communicating with your targets one on one. Political advertis ..read more
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State of Search Conference 2019
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
I had the honor of speaking at the State of Search marketing conference in Dallas at the beginning of this month, covering “how to create a year’s worth of content ideas in two hours.” I also ran a site clinic session to offer individual help to attendees and spoke on the women in tech and mental health panels, both aimed at raising awareness for inclusion in our industry.   BERT One of the biggest topics that many speakers and attendees mentioned about during the conference was BERT, which is short for “Bidirectional Encoder Representations from Transformers.” The purpose of BERT is to help ..read more
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Future Focus: The Future of Digital Recruitment Marketing
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
Next month we are heading to Vegas for the 2019 AMA Symposium for the Marketing of Higher Education and are excited to be putting together and moderating a panel on The Future of Digital Recruitment Marketing.   The digital space moves fast and keeping up with the latest trends and insights can be daunting. Together with Google, LinkedIn, Microsoft and other industry leaders, we will be discussing the future of the digital space, future applications that are coming down the pipeline and how to apply these best-in-class strategies to your own marketing campaigns.   Artificial Intelligence has b ..read more
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3 Things Getting Married Taught Me About Testing in Higher Education Marketing Campaigns
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
In my late 20s, as many people do, I would hear friends and other singles around me talk about their dream wedding. What colors would be featured? How many people would be in attendance? Just what would the entire day look and feel like?   It’s a shame there wasn’t a way to “test” the process so they could get a better idea of what the entire day would look and feel like. Maybe that’s just how my mind works. I live in a world where testing is a part of my everyday work life. Where A/B splits on web pages, ad spots, emails and other marketing projects help determine a winner and not-as-much-a-w ..read more
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Future Focus: The Importance of Testing Your Marketing Campaigns in Higher Education
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
It is easy to get caught up in the day to day business and as enrollment has declined, many schools have gotten more risk-averse instead of challenging the status quo and constantly pushing to improve across all areas.   Testing and challenging the status quo is a critical component of Thruline’s DNA. Over the years, we have learned that a strong methodology and having the proper controls in place are crucial to finding success within your tests. Great success comes after you remove the fear of failure and replace it with the idea that every test is an opportunity to learn and build on what yo ..read more
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How to Prep Your Advertising Campaigns for the 2020 Election Year
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
There can be little doubt that 2020 is set to be a record year for political ad spending if any of the industry forecasting is to be believed. The current political climate is very polarized, with around two dozen Democratic candidates currently in the running, and record fundraising dollars for Trump; this, combined with the hundreds of local races, and spending on issues in battleground states, is playing a factor in the range of spend projections that continue to be publicized while we are still a year out from the election.   Kantar Media is suggesting that political ad spending for the 20 ..read more
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New Social Media Platforms Taking Generation Z by Storm
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
Social media has become a fact of life for Americans. The average American has 7.1 social media accounts (Hootsuite) and spends almost 2.5 hours per day on social media (Statista). But if you are only thinking the powerhouses of Facebook, Instagram, LinkedIn and Snapchat when you think “Social”, you are on the verge of missing out on the sources a new generation is consuming in droves.   Generation Z (loosely defined as those 24 and under) is the newest to enter educational institutions and the workforce. They are a dynamic generation, much different from their Millennial and Gen X predecessor ..read more
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FUTURE FOCUS: Benchmarks Mid-Year Review Takeaways
Thruline Marketing Blog | Education Marketing Insights
by Thruline
4y ago
The time has come again to wrap up another great summer and kick off a new school year. With fall starts upon us and students eager to get back to campus life, it is a great time to do a final check-in to start the new year off on the right foot. We recently held a Benchmarks Mid-Year Review Webinar and wanted to share some highlights below.   Really think about your messaging With unemployment rates remaining low and opportunity in the job market remaining high, prospective students don’t understand the value of going back to school right now. It is important to review your messaging to make ..read more
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Google’s June 2019 Core Update
Thruline Marketing Blog | Education Marketing Insights
by Thruline
5y ago
On June 2nd, through Google SearchLiaison’s Twitter account, Google announced they’d be rolling out a broad core quality update. In typical Google fashion, any specifics about the update were bleak and non-existent. On June 3rd, the update began to roll out and confirmation came out on June 8th that the update had fully been rolled out. As many of us webmasters anticipated completion of the rollout, we waited anxiously to see what impacts this update had.     Before we get any further and dive into the potential impacts this update has in store, let’s back up for just a second. Yes, it is eve ..read more
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