If you’re a brand builder of any kind, it is your job to redefine the laws of attraction to trigger an emotional response in your audience. The post Can someone please just make me feel something? appeared first on Smack Bang Design ..read more

If you’re a brand builder of any kind, it is your job to redefine the laws of attraction to trigger an emotional response in your audience. And not just any emotional response — Ideally, one that elicits a sense of connection that takes the relationship beyond merely a transactional one. If you can, one that fuels the flames of positive obsession would be ace. Easy? No. Worth it? Yes. The power of eliciting a positive emotional response from your audience cannot be overstated. Research conducted by Harvard Business Review reveals that emotionally connected customers have a staggering 306% high ..read more

The global Cannabis market continues to grow and 2022 is set to be a crucial year for Australia’s medicinal cannabis industry.    Whilst Australia is only just joining the movement, the world’s growing obsession with cannabis and CBD products shows no signs of slowing down, mirroring our growing obsession with wellness culture and all things self care. Whilst Australia has not yet legalised recreational marijuana use, data from the Therapeutic Goods Administration (TGA) shows prescriptions for medicinal cannabis doubled from 2020 to 2021 (source). There have been more than 122,000 pr ..read more

There is no denying the power of branding is absolutely unstoppable. Branding is the ultimate sway your business will have in its desired market. As the world continues to immerse itself deep into the digital depths, branding has become a top priority for leading companies looking to differentiate their offerings and in turn, increase their bottom line. According to Forbes, 86% of consumers prefer an authentic brand image and honest personality, especially when it comes to social media driving digital trends and changing how we look at brands in the future.   ‘Branding is no longer an aft ..read more

There’s a tried and tested formula to create an award winning brand that can cement itself as a serious industry stayer straight out of the gates. Here, we take a dive into the areas of focus to achieve this success through the lens of recent branding project, Giddy Citizen. __ According to a Harvard Business Review, about 75% of packaged goods fail to earn their projected value in the first year. This is because most families only buy from the same 150 brand names they know and trust, leaving little room for new brands to break into consumers’ hearts and wallets. A major contributing factor f ..read more

Introducing the Trend Paper — A quarterly insight into the trends shaping our future. We’re excited to be bringing you these insights to untap your brand’s potential and bolster it for success in tomorrow’s market. First up: The Future of Ecommerce.  ​ A seismic shift has been felt across the e-commerce landscape in recent years with Australians ‘adding-to-cart’ at a rate never seen before. Our very first Trend Paper unveils the e-commerce trends that are set to have an astounding impact on the way we as consumers interact within the e-commerce realm. Spoiler alert: There’s a whopping opp ..read more

Consumer expectations are rapidly transforming and brands need to be future proofing their strategy if they want to continue to achieve in the climate that is our modern world. As saying goes: fail to plan and you plan to fail. Brands that are future-ready will be those that manage to plan ahead with insight and innovation, whilst those that remain stuck in old ideals will be left behind. The rapid digitalisation of the brand landscape is transforming expectations surrounding speed and convenience but consumers will no longer accept this at the sacrifice of the environment. Brands need to be p ..read more

This post was guest authored by Luke Dean-Weymark is the co-founder and Director of purpose-led communications and creative agency Compass Studio — a boutique communications and creative agency, with macro thinking.  With over 15 years of experience across the Australian and UK PR industry, Luke is passionate about preserving our planet and the power of PR & Marketing.   Over the past few years there has been an astronomical boom in brands professing to be ‘purpose-led’. All sorts of businesses from early stage start-ups through to established corporations are adopting the term ..read more

3 years ago working effectively from home was considered impossible. Today, it’s celebrated as the ‘norm’. We look back on old ways with new lenses and the beauty of retrospect shows how flawed our original rigidity and thinking was. In 10 years from now, I guarantee we’ll be looking back with the same lens at our 5-day work-weeks. Sometimes when you’re inside the jar, you can’t read the label. We believe this is why for so long almost all businesses have operated on a 5 day, 40 hour work week. The traditional five day week was standardised in 1926 and has not changed since. But if the pandemi ..read more

Here at Smack Bang, we help our clients produce planet-friendly products that prioritise after-life over shelf-life.   In a consumption driven world the materials we use to package and handle our products can have a huge impact on our planet. We recently had Amanda Imrie, HH Global’s APAC Sustainability Director, present to our team an in-depth analysis of upcoming innovations in the sustainable packaging sphere.    “At HH Global we are in a unique position to not only advise and influence our clients’ marketing behaviour, but to then deliver on this advice and make it real. As ..read more