In our 25 years of being Union Street Media, we’ve launched a ton of real estate websites — and it never gets old! All of our websites include integrated IDX, our industry-leading Map Search, leverage advanced technical SEO, and are mobile responsive, ensuring that each site looks and functions its best, no matter how someone chooses to view it. From brokerages to agents, new clients to current ones, we’ve loved getting to work together to launch these beautiful websites for real estate. Scroll down to discover some of our favorite websites that we launched this past winter. Looking for a new ..read more

We’re excited to announce a significant upgrade to our existing integration capabilities with the launch of our new and improved Follow Up Boss integration!  Union Street Media has once again joined forces with Follow Up Boss, a leader in customer relationship management (CRM) systems, to bring a more powerful, feature-rich integration to the real estate industry. Building on the success of our previous integration, this latest version is meticulously crafted to bridge USM websites and the FUB CRM system even more seamlessly, ensuring unparalleled efficiency in lead management from the in ..read more

The Holy Grail of digital marketing investment is, “closing the loop.” Can you tell based on your website and digital marketing spend, how many leads came in from your website or from online marketing campaigns that ended up at a closing table as either a buyer or a seller? We recently calculated this for a large client that we’ve worked with for a number of years, and they gave us permission to share the data anonymously. We connected all of the people that signed up on their website at some point in time who eventually ended up buying or selling a home with them in 2023 by matching email add ..read more

In December 2023, the FCC released an order Targeting and Eliminating Unlawful Text Messages; Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991; Advanced Methods to Target and Eliminate Unlawful Robocalls. This order will have an impact on how some of the biggest players in the digital world operate — specifically pertaining to lead generation and consumer consent. While the explicit impact on the real estate industry remains to be seen (stay tuned for more updates!), this new ruling got us thinking about the benefits of generating your own real estate leads and ..read more

Even after almost 25 years, it’s still so exciting for us each and every time we launch a new website! We’ve loved getting to work with longtime clients to give their sites a refresh and add more people to the Union Street Media family. All of our websites are built using powerful technology, a customizable IDX, technical SEO, and more so they can stand out online where they matter the most. Check out some of the real estate websites we launched over this past fall below! Click the company name or image to view the full site. Are you interested in building a new website or want specific recomm ..read more

Let’s face it. 2023 was not the best year for the real estate industry. Mortgage rates. Lawsuits. The lock-in effect. Inventory challenges. After a phenomenal run over the last couple of years when many industries were hurting, this year felt like working in the hospitality industry in the middle of 2020 –lots of people wanted to go places, and yet no one could. When things get slow, there are essentially two schools of thought: first is to shut down the factory and send everyone home. Often, that’s the economically prudent choice. No one wants to be producing widgets if people are not out the ..read more

Working in real estate can often feel like juggling, especially when managing leads. As a Realtor, you’re constantly seeking ways to streamline your workflow, enhance efficiency, and, ultimately, close more deals. That’s where Union Street Media’s innovative Lead Management System comes into play, transforming the way you handle real estate leads! Why This System Is a Game-Changer Imagine a tool that simplifies lead distribution and offers real-time activity tracking and seamless CRM integration. Our Lead Management System is tailored specifically for real estate and is designed to elevate you ..read more

As we approach 2024, digital marketing for real estate continues to transform fueled by new technology, shifting consumer behaviors, and inventory available. It’s more apparent now than ever to stay ahead of the curve, especially considering the state of the real estate market and the predictions of where it’s going. Digital marketing trends in real estate for 2024, from Artificial Intelligence (AI) to social media to search engine optimization (SEO), aim to reshape how properties are marketed, discovered, and ultimately, bought or sold. Keep reading to discover which 2023 trends will continue ..read more

When I first moved to Vermont for college, I used to have what I called “I live here moments.” I remember walking across campus blanketed under a fresh coat of snow, looking up at the moonlit sky, and thinking, “I live here.” Sitting in a shell on Lake Dunmore and watching the steam come off of the water on a crisp fall morning, was another “I live here” moment. They became frequent enough – which is what happens when you row at 5am – that we started to call them John Denver mornings. And then there are times that I got out of the lake after a beautiful swim, and looked across at the Adirondac ..read more

At Union Street Media, we believe in independence — and that means giving agents and brokers choices! With all-in-one systems, the website and CRM are often handcuffed together; you can’t use one with the other.  Over the years, we spent time at Union Street Media ensuring we can integrate with the best products and services in our industry. And, when it comes to a flexible CRM, Cloze is at the top – which is why we’re so excited to announce our new partnership and integration with them! Whether you need a better solution for contact management, marketing automation, or lead management a ..read more