5 ways that dedicated real estate advertising agencies can help realtors stand out Looking for an advertising agency to help your real estate business grow? As a realtor, you know just how competitive the real estate market is, and you recognize the need to set your business apart from the crowd.  There are a lot of advertising agencies that take a “one size fits all,” approach to online marketing, claiming that marketing a real estate firm is essentially the same as marketing any other business. Nothing could be farther from the truth! Advertising agencies specializing in real estate un ..read more

Trying to increase engagement with home buyers? We have 5 highly effective real estate marketing ideas for you to try! Are you finding it difficult to keep your real estate clients engaged? Many realtors are struggling with this problem, because the real estate industry has become so highly competitive in recent years that marketing fatigue has set in. Even experienced real estate professionals find they are having a hard time establishing and maintaining relationships with prospective clients. If you are having similar difficulties, trying to come up with entirely new marketing approaches may ..read more

How to create winning real estate social media campaigns Are your social media marketing campaigns falling short? Realtors are often surprised when their social media marketing campaigns don’t generate the results they were hoping to achieve. It seems like such a natural fit, after all – we all use social media daily in our personal lives, so using it to generate leads from homebuyers and sellers should be easy. Unfortunately, using social media to market your real estate business is a bit more complex than social sharing on a personal level. If you are looking for ways to improve your real es ..read more

If you are having a hard time figuring out what real estate SEO is, our easy guide has the answers you seek! Trying to figure out what exactly is real estate SEO can be surprisingly difficult. If you’ve been researching the role SEO plays in real estate, you’ve already discovered this fact. There are tons of articles about search engine optimization that explain the basics of SEO and how it helps websites get found online, but articles that specifically address what SEO means for real estate professionals are harder to find. Since understanding what SEO means in real estate is the ke ..read more

Learn how to use digital real estate marketing strategies to generate more leads Whether you are a new real estate agent or simply interested in generating more leads, learning about the top digital real estate marketing strategies is the first step to real estate success. 95% of home buyers turn to an online website during their property search (according to the latest research from NAR). That means that learning how to use digital real estate marketing strategies is not just important for real estate agents, it is essential. At For Sale Marketing, we’ve put together a fast digital real estat ..read more

How to Use Content Marketing for Real Estate After hearing everywhere that content marketing is the best way to grow your real estate business, you are ready to try it for yourself. That’s great – but before you can start using real estate content marketing, you need understand exactly what it is. This post covers the basics of content marketing for real estate: what it is, what it can accomplish, and how you can use it to build your real estate business.  What is content marketing for real estate? The real estate market is so highly competitive that it can be difficult for real estate ag ..read more

How to choose the right real estate website package to meet your needs If you ask successful real estate professionals about their most important marketing assets, you’ll find that real estate websites always top the list. Agent and broker websites play an enormous role in the success of real estate marketing strategies. In addition to serving as the heart of realtors’ online marketing strategies, real estate websites are often the first introduction to prospective clients.  Trying to balance your marketing needs with the realities of your promotional budget can be tricky, particularly fo ..read more

Not sure if real estate email marketing can help your real estate business? Find out the top five ways it can! If you are not using email to build your real estate business, what are you waiting for? So much attention is focused on content marketing and social strategies that email is sometimes overlooked as a real estate marketing tool. That could be a costly mistake.  Email marketing has proven to be a valuable tool for real estate agents, delivering marketing benefits that other strategies simply cannot match. If you are not sure if this marketing channel is worth the effort, take a lo ..read more

How to create winning real estate PPC ads in six easy steps Real estate PPC ads are one of the best ways for realtors to build their brand and generate new leads, particularly on social networks. Many realtors are finding great success using real estate PPC ad strategies that target homebuyers on Facebook, Twitter, Pinterest, and other social networks. Getting started with social PPC ads is easy, but it can be a little more difficult to generate qualified real estate leads that lead to actual home purchases. Here are six tips that will help you create real estate PPC strategies that deliver ac ..read more

Are these real estate lead generation myths holding you back? Find out the truth! Are unrealistic expectations keeping you from developing a successful real estate lead generation plan? Now that more than 80 percent of homebuyers search for properties on the Internet, realtors need to have an effective way of generating leads online if they want to succeed. A lot of the information you can find about generating real estate leads online is simply not true, however, which can make it difficult to develop an effective real estate lead generation plan.  We’ve debunked four of the most common ..read more