The chase is on. As the blue-tick hound picks up the scent of the game he’s been trained to go after, he begins his hunt. Racing through the thick of the woods, his nose just inches above the cool, damp dirt below him, he follows the trail, confidently guided by the familiar scent. As the scent grows stronger, he picks up speed. He knows he’s close. Rounding the corner, he’s cut off by a stream. The scent is lost over the water. He’s confused. Puzzled. He’s not ready to give up, but he’s not sure what to do. Should he backtrack? Try to pick up another trail? Swim across? What would you do? Or ..read more

I bet many of you heard the story of Moses and the Israelites when you were young kids. If you didn’t, or it’s been a while, let me summarize it for you. God chose the people of Israel to be “his” people and Moses to lead them to a place called the “promised land.” You’ll remember Moses, he’s the guy who proclaimed the 10 plagues against Pharaoh and parted the Red Sea. Well, he led Israel for years and years on the way to the promised land. Eventually, he gets old and can’t lead them into the land, so God chooses Joshua to replace him in leadership. Joshua has a huge job. He’s got no military ..read more

Just like the latest iPhone or the weather during a North Carolina summer, social media is constantly changing. And so should your social media strategy. While our current social channels (Facebook, Instagram and Twitter) continually make updates to their software on what seems like a weekly basis, there are also an array of new platforms that hit our downloads weekly, for instance, TikTok. You may be wondering, how do you keep up with everything while still promoting your business or services? I’m here to break down what’s happening on each of these channels and how you can benefit and adjus ..read more

Joined the team: May 2020 Can you describe your role at Proclaim? S: My role is to optimize clients’ websites specifically around the keywords they’d like to rank for on popular search engines like Google and Bing. If you rank higher in the search engine results, then I’m doing my job! What do you like to do outside of work? S: Outside of work, I play with my two dogs (12-year-old golden retriever and a 2-month-old mutt), hang out with my husband, enjoy all things fishing and being on the water, and I’m an avid reader. Are you binge-watching any favorite series? S: I’m embarrassed to say that ..read more

Even as we continue to strive to “flatten the curve,” COVID-19 will continue to shape and affect everything about our lives and how we do business. This includes medical marketing for your practice or hospital, which is why you need to prepare for the “new normal.” As hospitals are open for elective procedures, you’ll find that your own practice policies may be changing. In order to adjust, you need to be sure your message is being broadcast clearly and efficiently. Marketing During the “New Normal” There are a few things you want to keep in mind when you’re marketing to your current and pote ..read more

It’s safe to say that your life is pretty different now than it was six to eight weeks ago. We are no longer gathering for family dinners with our loved ones. Our favorite restaurants are closing their doors, gyms are putting away their weights, and CEO’s are now helping to home-school their children. Just like everything else in the world right now, we’re sure your current marketing looks a little…different. Instead of getting your customers through the doors, you’re requesting they stay home. So how do you adjust? And, how FAST do you adjust? We’re here to help walk you through what a curre ..read more

When it comes to how people view hospice providers and services, there is a lot confusion, frustration, and a lack of understanding. Although there has been a recent shift in perspective, now, more than ever, it’s important to correct these misconceptions. And to promote your organization as a reliable, trustworthy and care-oriented organization. But how do you do that? There are several things your hospice could be doing to market your services, and to ultimately grow your referral network and help more people. How to Market Your Hospice Services Hospice marketing isn’t much different than m ..read more

Not sure if you need online reputation management? When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good, but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing. Ninety percent of consumers read online reviews before visiting a business! Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you ne ..read more

Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. Potential patients that may have never seen their website if it were not for their blog. In this post we’re going to take a look at why a medical blog is so important. We’ll also give you some great ideas for medical blog topics. And we’ll leave you with a few tips to help you improve your existing blog, or get started on the right foot if you don’t have a blog yet. Does my practice need a medical blog? For ..read more

You hear the phrase email marketing for medical practices. You either come alive with excitement, ready to increase open rates and maximize conversions. Or, you twitch at the thought of producing yet another monthly newsletter. Not knowing if it’s worth the time, energy, or hassle. Are emails really worth it? Can really boost your bottom line? Or increase your impact? Yes. Yes they can! Email marketing today is perfectly suited to the way small businesses and medical practices operate – allowing you to keep your message personal, immediate, and easily tailored to what makes your product or ..read more