The Top 2 Root Causes of Low Sales (and How Marketing Can Help)
Big Buzz
by Wendy O’Donovan Phillips
1y ago
Driving more leads to properties is short-term fix for low sales. For a lasting solution, it’s pertinent to get down to the root cause of low sales. Here are the three most common root causes of low sales that we see when we run diagnostics with organizations like yours: 1. Overdependence upon referral agencies. “Referral agencies are just a necessary evil of the industry, right?” Only yesterday a senior living community owner said this to me. I hear it all the time. Another leader in the industry, Angie Hildebrandt from Our House Senior Living, calls the industry’s addiction to referral age ..read more
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Problem-Solution by Lead Location in the Funnel
Big Buzz
by Wendy O’Donovan Phillips
1y ago
As the data-driven marketing experts in senior living industry, Big Buzz aligns with similar providers in the industry to identify and eradicate root issues of consistently low occupancies. Here is a breakdown of common problems we and our preferred partners see at various stages in the marketing and sales funnel with corresponding solutions. Problem: Low website lead conversion. Signs of this Problem: Data may show high to moderate website traffic coupled with relatively low downloads of available assets on the website, clicks on contact calls to action and/or submissions of contact forms ..read more
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QUIZ: Gauge the Long-Term ROI of Your Marketing Approach
Big Buzz
by bjflb
1y ago
If you know Big Buzz, you know we are always listening. Most recently, we are hearing senior living marketers wondering, “How do we make the case for allocating marketing budgets toward things that aren’t instant moneymakers, but will be pay off long term?” To find the answer unique to your situation, print and fill out this quiz to see how your organization stacks up to industry benchmarks. Read each statement, then circle the number that best represents your organization’s current state. Our brand is not based solely upon our mission, vision and values. Strongly Agree 1 2 3 4 Strongly Dis ..read more
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Relationship-Based Sales Secrets for Senior Living
Big Buzz
by Wendy O’Donovan Phillips
1y ago
How do you align senior living executive directors across multiple locations on one easy-to-follow sales approach that can be followed by all to ensure tours convert to move-ins? For years, I did my best to answer the question based on industry data. But the industry didn’t have a set standard. Then I decided to get the right data to inform the senior living industry on true best practices. I spent months interviewing sales executives from Fortune 500 companies across the nation. I studied the best of the best relational selling resources from renowned organizations like Franklin Covey. I ove ..read more
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McKnights Senior Living: The No. 1 Missed Content Marketing Opportunity in Senior Living and Care, by Wendy O’Donovan Phillips
Big Buzz
by Wendy O’Donovan Phillips
1y ago
“They want to see our communities but never have any intention of putting their loved ones here even after using all of our resources and time.” Sound familiar? This was a verbatim quote taken from data Big Buzz recently gathered from 191 marketing executives in senior living and care, and it aptly describes the issue faced by most. The full study revealed six untapped opportunities to motivate older adults to leave home in favor of a senior living community, and in this article we detail the No. 1 most missed opportunity. Economic trends indicate now is the time to proactively impr ..read more
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4 Ways to Eradicate Marketing Inefficiencies Now
Big Buzz
by Wendy O’Donovan Phillips
1y ago
In another meeting. A meeting about the meeting. A meeting to clear up the meeting about the meeting. Sound familiar? You’re not alone. “A study by The Harris Poll and Grammarly… found that poor communication costs organizations approximately $12,500 per employee yearly. If you employ 500 people, that’s a $6.25 million annual loss,” writes Dorian Stone in The Biggest Hidden Cost Impacting Marketing Teams in 2023. She continues, “The [study] found that teams spend nearly half of the workweek (19.93 hours) on digital, written communication alone. Moreover, they spend roughly an entire workday e ..read more
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10 Ways to Kickstart Your Year Now
Big Buzz
by Wendy O’Donovan Phillips
1y ago
The beginning of a new year is an exciting time brimming with aspirational energy, ambitious goals and grand vision. For some senior living organizations, this means leveraging the momentum of success to reach new heights, while for others it may mean looking back on difficult lessons learned the previous year to correct course and restabilize. Whatever the case may be, now is the time to identify where your organization needs to be and leap into action to get it there. Every passing moment is an opportunity to eliminate space between you and your biggest, most important goal. Below are 10 wa ..read more
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Most-read Blogs of 2022
Big Buzz
by Evan Franklin
1y ago
Last year was a momentous year for Big Buzz. We celebrated our 15th year as an agency, launched a new website and began or continued work with some prolific clients. In 2023, we plan to continue producing content addressing some of the senior living industry’s most pervasive pain points. We are incredibly grateful to the readers of our blog; we are happy to provide value to such an important industry. As we enter 2023, we have decided to highlight the top five most-read Big Buzz blogs of last year. This content largely centered around improving results for senior living operators by aligning i ..read more
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Easily Elevate Your CTAs
Big Buzz
by Wendy O’Donovan Phillips
1y ago
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook. In surveying 100 website development and online marketing experts, we gleaned added individual insights outlined here. Optimize the Experience For calls to action to work optimally, the designs of the user experience and user interface (UX/UI), or look, feel and functionality of the entire site, must be in optimal working order at all times. Websites older than f ..read more
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How Do Your CTAs Compare with Competitors’?
Big Buzz
by Wendy O’Donovan Phillips
1y ago
This is an excerpt from Big Buzz’s eBook Calls to Action that Work: The Senior Care Industry Insider Report, which contains all the guidance you will need to optimize your CTAs across the board. Get your free copy of the full eBook. Big Buzz conducted an audit of website calls to action from the top 10 largest senior living providers in the U.S., according to Argentum’s 2021 Largest Providers Report. What Industry Leaders Do Well 90% designed website buttons in a contrasting color to the content web page for optimum click-through rate. 90% followed the rule for text appearing inside the webs ..read more
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