Crafting a personalized healthcare marketing strategy while following Health Insurance Portability and Accountability Act (HIPAA) rules needs careful handling. It’s crucial to respect the privacy of the information users provide. Effective personalized experiences can also consider where users come from, what time they visit, if they come back, and where they’re located. Follow these 10 […] Read 10 Tips for a HIPAA-Compliant Personalized Healthcare Marketing Strategy at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

We’ve covered a variety of topics related to this guidance including, a general overview of the guidance, impacts to the MarTech stack, the use of Pixels for Tracking purposes, and web & digital analytics platforms. On March 18, 2024, updated guidance was released in an attempt to further clarify the intended message from HHS. Does […] Read Updated HHS Guidance Released on the Use of Online Tracking Technologies at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

In the digital age, healthcare providers face an intriguing challenge: marrying the appeal of personalization with protecting privacy principles. The Health Insurance Portability and Accountability Act (HIPAA) is at the forefront of this challenge. HIPPA standardizes using and storing private patient health information while avoiding legal penalties and security threats. Let’s take a look at […] Read Striking a Balance: Navigating Personalization and Privacy in Healthcare Marketing at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

In the healthcare world, where everyone has a unique story and needs, personalized marketing emerges as a refreshing, empathetic voice. As healthcare leaps towards a more patient-centric ethos, it’s exciting to delve into the transformative benefits of personalized marketing. Here are 10 reasons why personalization is reshaping healthcare: Enhanced Patient Engagement: Messages are more powerful […] Read 10 Transformative Benefits of Personalized Marketing for Healthcare at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

The healthcare world is quickly realizing just how important digital marketing can be. It’s a powerful way to connect with patients and meet business goals. But to really make the most of digital marketing, it’s essential for healthcare organizations to get a good grip on what digital healthcare analytics is all about. Digital marketing is […] Read Healthcare Marketing Analytics at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

Throughout our HIPAA Guidance series, we’ve been discussing the Department of Health and Human Services (HHS) guidance relating to the use of online marketing tracking technologies by HIPAA Covered Entities and its implications for healthcare digital marketing professionals. The topics we’ve covered so far – our overview, our insights on how to manage your analytics […] Read HIPAA Guidance Series: Pixel Problems at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

In today’s digital age, when people interact with healthcare services online, they expect a smooth and user-friendly experience. Traditional content management systems (CMS) make it easy for organizations to organize and manage website content to support their strong digital presence. Organizations that want to take their digital efforts a step further and create tailored experiences […] Read Choosing Between a CMS and a DXP? Why Consider a DXP for Your Healthcare Organization at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

Personal touches make a significant difference, especially when it comes to healthcare. It’s all about connecting genuinely with your audience. By shaping your messages and offers to fit your audience’s needs, you boost their interest, trust, and willingness to act. Let’s tackle the basics of personalization. What is Healthcare Marketing Personalization? Personalized healthcare marketing is […] Read Personalizing Healthcare Marketing at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

Technology is making big changes in healthcare. It’s becoming increasingly clear that patients are looking for healthcare services that really focus on their needs and make things easy for them, just like online shopping does. Think about how simple it is to shop online or set up deliveries and appointments with just a few clicks. […] Read How eCommerce is Shaping Healthcare Marketing at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more

Download our digital experience eBook: Read Digital Experience eBook at Geonetric.com. Questions? Contact us. Subscribe to our email newsletter ..read more