If you care about attracting new patients to your practice, then you care about your online reputation. Patients utilize online reviews to form a perception of the value of your practice, and when it comes to marketing, perception is reality. Although it’s near impossible to avoid negative patient reviews online, it doesn’t mean you can’t... Read more ..read more

Your website represents who you are and what you offer. How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the... Read more » The post The 59 Second Rule: Don’t Give Users a Reason to Leave Your Website appeared first on TargetMarket ..read more

A few weeks ago, we shared our free downloadable 2021 Social Media Holiday Calendar but throughout the year, there are countless health observances that raise awareness for a variety of conditions and remind people to be proactive about their health.  These aren’t just bigger awareness campaigns like Breast Cancer Awareness Month and World AIDS Day.... Read more » The post 2021 Health Awareness Calendar [Free Download] appeared first on TargetMarket ..read more

Thanks in large part to social media, medical misinformation spreads like wildfire on the internet. One of the best ways to combat this epidemic is for physicians and healthcare practices to have an active social media presence where they can not only connect with current patients but also share accurate, evidence-based health care information with... Read more » The post 5 Doctors to Follow on Instagram appeared first on TargetMarket ..read more

This summer, we’ve spent a lot of time nurturing relationships with our existing clients as well as getting to know some new ones. One topic that continues to come up in one way or another is the differences between branding, marketing and advertising.  When you factor in that each of these exists in the digital... Read more » The post Medical Marketing, Branding and Advertising Explained appeared first on TargetMarket ..read more

Today marks the start of the second half of the year. It’s also the perfect time to do a quick audit of your digital presence to make sure your website, online profiles and social media accounts are up to date.  Not sure where to start? Here’s a helpful checklist to guide you:  1. Audit Your... Read more » The post Mid-Year Checklist: Is Your Online Presence Up-to-Date? appeared first on TargetMarket ..read more

Working with established healthcare industry website designers can help minimize the stress in creating a HIPAA-compliant website. They will know everything that’s needed, both on the website’s backend and for patient-facing information. The post 5 Must-Haves for a HIPAA-Compliant Website appeared first on TargetMarket ..read more

When we talk about website development and what we do as an agency, blogging frequently comes up. But service providers, like doctors and practice administrators, often ask if a blog is something that they really need. The short answer: Yes. From patient appointments to clinical documentation and all the administrative tasks in between, your time... Read more » The post Is Blogging Relevant for the Healthcare Industry? appeared first on TargetMarket ..read more

Claim your address on Google My Business (GMB) You know those little boxes that appear in Google search results listing company names, addresses and hours of operation? That is Google My Business. Google My Business boosts visibility in search, map searches, and Google+. As far as SEO goes, if you’re not on Google My Business,... Read more » The post 7 Steps to Better Local SEO for Doctors: Step 1 appeared first on TargetMarket ..read more

Having an online presence is essential for virtually every company in every industry – even industries as solid as medicine. Research conducted by Pew Research found that 35% of adults in the US report going online to find information about a health condition they or someone they know is dealing with, while a Think with... Read more » The post The Importance of Continual Content Updates to Your Medical Practice Website appeared first on TargetMarket ..read more