How to Create a Patient Referral Network Many healthcare practices rely heavily on other local healthcare professionals and associated businesses for new patient referrals. This is a great way to create a steady flow of new patients into your practice, but not that many practices set about doing this in a strategic way that will […] The post Creating a Patient Referral Network appeared first on Jill Woods Healthcare Marketing Coaching ..read more

It goes without question that to market your healthcare practice in the current climate you need high quality images. You need them on your website, on your social media channels and on your blog. You really have 4 options when you need new images. You can take real, authentic images yourself as mobile phone cameras […] The post Royalty Free Images – The 6 Best Sites for Healthcare Practices appeared first on Jill Woods Healthcare Marketing Coaching ..read more

Learning to say no is an essential skill if you are wanting to build a thriving happy healthcare practice. As people who have chosen to train to be healthcare professionals we are often naturally caring & hard wired to be people pleasers. A lovely characteristic to help you become a genuinely caring practitioner, but not […] The post Learning to Say No – Building a happy & thriving practice appeared first on Jill Woods Healthcare Marketing Coaching ..read more

Reconnecting with lapsed patients is a really important part of your marketing, but something I’ve found a huge number of healthcare practices just don’t do.   Your marketing activities generally fall into 3 categories Patient acquisition – attracting new people to you Patient retention – keeping your patients connected and coming back or referring Reconnecting – […] The post Reconnecting with Lapsed Patients (the non sleazy, non cheesy way) appeared first on Jill Woods Healthcare Marketing Coaching ..read more

Maximising your blog post impact is important for 2 reasons. Firstly you owe it to you, having put in so much work to create it, you really want to make sure as many people know about it as possible. Secondly, the more people know about it, the more people you can help, the bigger the […] The post Maximising Your Blog Post Impact – 2 things you must do (Once you press publish) appeared first on Jill Woods Healthcare Marketing Coaching ..read more

You get one opportunity to make a first impression and your new patient first appointment is that opportunity. Your new patients are only going to be new patients once, after that they are returning patients (you hope). To make the best possible first impression & wow your new patients, you need to think deliberately about […] The post Your New Patient First Appointment – How do you WOW? appeared first on Jill Woods Healthcare Marketing Coaching ..read more

Achieving your goals can feel like an uphill battle at times, and as healthcare practitioners we are often really hard on ourselves for missing an opportunity or procrastinating about taking action to move us forward. We often get fixated on achieving something by doing something this way or the way you’ve seen someone else achieve […] The post Achieving Your Goals – Trying a different path appeared first on Jill Woods Healthcare Marketing Coaching ..read more

Spoiler alert – this blog post is not for the control freaks amongst you!   Timing your practice marketing can be everything. Launching a campaign talking about mental health management, to coincide with mental health awareness week, or publishing a blog all about metatarsal fractures the week a famous sports personality fractures a metatarsal, would […] The post Timing Your Practice Marketing – When is the right time? appeared first on Jill Woods Healthcare Marketing Coaching ..read more

There is a lot of generic healthcare marketing out there. You know the kind of things I mean, a website or social media profile full of stock photos, local adverts that just promote opening times & available services. A business card with a name, list of qualifications and a phone number, or a social media […] The post Generic Healthcare Marketing – How it works (to promote your competitors) appeared first on Jill Woods Healthcare Marketing Coaching ..read more

I see so many healthcare practice websites that don’t have a blog set up as part of the structure and a blog can be a really powerful way to boost your practice marketing. If at this point you are asking “Jill what the heck is a blog anyway” you need to head over here first […] The post Healthcare Practice Blogging – 6 ways a blog can boost your marketing appeared first on Jill Woods Healthcare Marketing Coaching ..read more