Syneos Health Communications | Healthcare Marketing Blog
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Syneos Health Communications is a Syneos Health™ company, the only fully integrated biopharmaceutical solutions organization. Here you’ll find our latest thinking on the changing expectations that people have for marketing and health experiences, how leading brands are keeping up, and the important political and regulatory shifts that impact the context and content of healthcare..
Syneos Health Communications | Healthcare Marketing Blog
6d ago
Through leveraging the power of storytelling in a user-friendly way, wrapped marketing has emerged as a viral global sensation, weaving its way into the fabric of brand promotion with unparalleled efficacy ..read more
Syneos Health Communications | Healthcare Marketing Blog
6d ago
Using behavioral science to unlock motivation helps us influence people’s decisions about health no matter the relationship to the issue at hand ..read more
Syneos Health Communications | Healthcare Marketing Blog
2w ago
The Senate Health Education Labor and Pensions (HELP) committee, chaired by Senator Bernie Sanders (I-VT), held its highly anticipated hearing, “Why does the United States Pay, by far, the highest prices in the world for prescription drugs ..read more
Syneos Health Communications | Healthcare Marketing Blog
1M ago
SXSW covered a plethora of topics over 1,600+ sessions. Here are our key takeaways from this future-focused conference ..read more
Syneos Health Communications | Healthcare Marketing Blog
1M ago
South by Southwest (SXSW), the annual future-focused technology, music, culture, and advertising conference kicks off this week. Here's what we're expecting ..read more
Syneos Health Communications | Healthcare Marketing Blog
1M ago
One question we’ve gotten throughout a tumultuous 2023 for X (formerly Twitter) was, are healthcare professionals still using the embattled platform? Or have changes to the platform’s policies driven them away? We now have a more quantitative answer to that question ..read more
Syneos Health Communications | Healthcare Marketing Blog
2M ago
Answersuite explores the opinions of US physicians regarding the significant trend in weight loss treatments, particularly focusing on the prescription drugs Wegovy and Ozempic ..read more
Syneos Health Communications | Healthcare Marketing Blog
2M ago
It's the first business day of 2024 and, similar to previous years, annual drug price increases are garnering media attention ..read more
Syneos Health Communications | Healthcare Marketing Blog
3M ago
For years, there has been pressure for pricing reform and increased price transparency. The goal is to save patients money, but do any of the latest reforms or innovative initiatives really help patients ..read more
Syneos Health Communications | Healthcare Marketing Blog
3M ago
With climate change increasingly recognized the greateset threat to human health, biopharma businesses can win market share by pivoting toward prevention and reslience ..read more