"Visitors" is a high-level metric that most hospital marketing teams measure in order to monitor website performance. However, although this metric can be useful, it can also be somewhat misleading. Focusing on this metric alone will not tell you everything you need to know about the effectiveness of your hospital's digital content ..read more

Search engine optimization, or SEO, is the goal of most businesses with any level of internet presence. A good SEO program means that your website and information is easily found, thus drawing clients, customers, or patients to your business. Much of the information about SEO discusses how to make your business stand out on a global level, but the target audience for many physician groups and healthcare providers is more local or regional. The key is to maximize your SEO within your local market ..read more

Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging reviews, articles, and blogs can taint a provider’s reputation but they also present an opportunity to respond to the authors to mitigate the damage ..read more

An overwhelming number of people start their search for a healthcare provider or hospital online. In fact, in 2013 Pew Research Center conducted a survey that discovered 72% of those polled used the Internet to search for health related information on a regular basis ..read more

Paid search advertising (PPC) has become a critical component to marketing strategies for all types of healthcare providers, from small physician groups to multi-location health systems. PPC campaigns can be extremely effective in increasing the number of procedures performed, new patient intakes, and requests for additional information. However, if underutilized or unmanaged a digital campaign can cost more than you realize ..read more

  There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve been at it for years and the well is starting to run dry, these five physician blogs will give you great ideas for your own blog, and maybe even entertain you along the way ..read more

If your hospital or medical practice is struggling with patient satisfaction, you are not alone. A March 10, 2015 article from U.S. News and World Report reveals that hundreds of hospitals are experiencing the exact same challenge. So much so that some hospitals are at risk of losing federal funding for poor feedback on patient satisfaction surveys ..read more

A recent study found that demand for telemedicine services worldwide will double over the next five years. Advances in technology and increased access to these technologies make telemedicine seem like a no-brainer for many practices. Another study suggested that telemedicine could save patients more than $100 per visit on average, and that in many cases, telemedicine offers patients a better balance between quality of care, convenience, and cost. It should come as no surprise then that demand for these services will increase in the future—especially in the area of urg ..read more

It’s safe to say that most people have an opinion about social media—and some of those opinions aren’t good. In fact, one recent study directly correlated the frequency of Facebook usage with unhappiness; the more you looked at Facebook, the less happy you were. It’s no wonder, then, why some professionals may be hesitant to jump on the social media bandwagon ..read more

A few weeks ago we talked about how clinical trial marketers can get started on Facebook. Spoiler: One of the most effective ways is to utilize paid advertising. The same holds true for physician marketers. There are several different types of paid advertisements on Facebook; however, the line between advertisements and other content, such as sponsored posts, is sometimes blurred. Marketers have many options when it comes to making their content visible on Facebook, so let’s delve into some of those options ..read more