Blogging can help you achieve your goals, whether you're looking to establish yourself as a thought leader in your industry, drive traffic to your website, or share your thoughts and ideas with the world.  In this guide, we'll explore the ins and outs of blogging, from the basics to advanced strategies, to help you become an expert blogger. What is Blogging, and How Do You Do It? At its core, blogging is the act of creating and publishing content on the Internet. A blog is a website or a section of a website that is regularly updated with new content, typically in the form of articles, v ..read more

Without reporting on your data, knowing if your team’s efforts are genuinely working is impossible. You can make your data work for you with HubSpot’s various reporting options. HubSpot comes with several default reports to analyze your lead and customer data so you can make informed business decisions. They’re all valuable, but sometimes custom reporting within HubSpot reporting may offer more value and help propel your business forward. Let’s dig in. HubSpot Reporting Basics Reporting is not merely the act of generating charts and graphs. It's a strategic process involving data collection, a ..read more

Considering redesigning your website?  Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. How to First Approach a Website Redesign  Redesigning a website is a strategic endeavor that requires thoughtful planning and execution. Begin by evaluating your current site's performance and identifying critical areas for improvement. Consider the user experience, design aesthetics, and functionality of your site. En ..read more

Efficiency is critical for your digital marketing campaigns and sales efforts. So, how do you achieve it? With HubSpot's automation and workflows.  The HubSpot tools offer an effective solution for anyone striving to streamline their processes. If you're looking to optimize your marketing, sales, or service activities, understanding HubSpot workflows is essential.  In this blog, we'll dive deep into what HubSpot workflows are, how to create and use them effectively, and explore their different aspects, including the advanced area custom code workflows.  Let's dive in! What is a ..read more

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. This is a great way to determine whether the time you spent on a campaign was worth the return on investment (ROI) or a waste of effort.  Did you spend a lot of time on manual tasks and not enough time nurturing leads? Did you miss opportunities because you were focused on trying to reach the wrong audience?  As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.&n ..read more

Ready to see the future of website design? Then, it's time to introduce Rubric, Lynton's latest premium CMS Hub Theme. Tailor-made for educational institutions but highly versatile for any organization, Rubric is the perfect blend of aesthetics, functionality, and advanced customization.  Let's dive into what makes Rubric a game-changer in the digital realm. The Best Customization Abilities on the Market  Rubric redefines the customization experience. Every element of Rubric's 23 modules is fully editable. Want to tweak font styles, colors, or margins? Easy! You can even delve into a ..read more

When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. But they’ll share thoughts on negative experiences with about 16 people, nearly double the amount. Companies are wise to correct any issues that lead to poor experiences before customers share their negative opinions with the masses, but you won’t know what those issues are unless you ask. Customer feedback survey emails are an effective tool for gathering information that can help you craft a positive experience every time. Why Customer Feedback Matters In addition ..read more

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers.  Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.  What is Email Marketing? is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience. A successful multifaceted approach to email marketing involves: The Right ..read more

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark.  By delving into what a buyer persona is, its benefits, and how to effectively implement and create one — especially through platforms like HubSpot — you'll be on your way to more strategic and successful interactions with your target audience. What is a Buyer Persona? A buyer persona is a detailed description of someone representing your target audien ..read more

November’s product releases from HubSpot were small but mighty. From webhook triggers in workflows to conditional property options to enrolling contacts in a workflow using a webhook, we’re here to tell you all about ‘em.  Let’s dig in. Social Media Tags and Mentions No more editing after your post is published, friends! HubSpot now allows you to tag profiles in photos and Reels! On LinkedIn, you can now mention LinkedIn personal profiles, too. Both of these features are available to Marketing Pro+ users. Recommended Enablement CRM Card This new feature puts Playbooks in the right place a ..read more